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Corporate logo : history, definition, and components

Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: International studies of management and organization 47 (2017) 2, pp. 176-196

Persistent link: https://www.econbiz.de/10011675697

Marketing innovation : a consequence of competitivenesse

Gupta, Suraksha; Malhotra, Naresh K.; Czinkota, Michael R. - In: Journal of business research : JBR 69 (2016) 12, pp. 5671-5681

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The local brand representative in reseller networks

Gupta, Suraksha; Ozdemir, Sena; Czinkota, Michael R.; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5712-5723

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Contemporary issues in branding

Foroudi, Pantea (ed.); Palazzo, Maria (ed.) - 2020

"This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is...

Persistent link: https://www.econbiz.de/10012058208

Tourists' destination image through regional tourism : from supply and demand sides perspectives

Ageeva, Elena; Foroudi, Pantea - In: Journal of business research : JBR 101 (2019), pp. 334-348

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An integrated core competence evaluation framework for portfolio management in the oil industry

Hafeez, Khalid; Foroudi, Pantea; Bang, Nguyen - In: International journal of management and decision making … 18 (2019) 3, pp. 229-256

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Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia

Ageeva, Elena; Melewar, T. C.; Foroudi, Pantea; Dennis, … - In: Journal of business research : JBR 98 (2019), pp. 15-32

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The role of corporate identity management in the higher education sector : an exploratory case study

Melewar, T. C.; Foroudi, Pantea; Dinnie, Keith; Bang, Nguyen - In: Journal of marketing communications 24 (2018) 4, pp. 337-359

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Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA

Ageeva, Elena; Melewar, T. C.; Foroudi, Pantea; Dennis, … - In: Journal of business research : JBR 89 (2018), pp. 287-304

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Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention

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