Similar Search Results

The value of creativity in business process re‐engineering

Paper, David - In: Business Process Management Journal 3 (1997) 3, pp. 218-231

Explores the drivers behind successful business process re‐engineering (BPR). Examines Caterpillar Inc, located in Peoria, Illinois, USA, using data collected over a four‐year period, beginning in 1992. Reveals positive outcomes which can be directly tied to the deployment of the business...

Persistent link: https://www.econbiz.de/10014688003

Strategy and volatility: risk and global strategic challenge

Haynes Daniell, Mark - In: Balance Sheet 8 (2000) 4, pp. 24-36

In this extract from his latest book Mark Haynes Daniell analyses new sources of risk and opportunity as the telecommunications industry revolutionises the business world. He looks at recurring risk patterns and what can be done to combat them. He then looks at how some of the biggest names have...

Persistent link: https://www.econbiz.de/10014689248

The Big Idea

Jones, Robert - In: Corporate Communications: An International Journal 6 (2001) 2, pp. 107-109

Persistent link: https://www.econbiz.de/10014691872

From personal values to creativity: evidence from frontline service employees

Sousa, Carlos M.P.; Coelho, Filipe - In: European Journal of Marketing 45 (2011) 7/8, pp. 1029-1050

impact on employee creativity. Specifically, the paper proposes a framework that argues that creativity is a function of the … moderating effects of commitment and customer orientation on the relationship between personal values and employee creativity … drivers of the creativity of frontline employees. In addition, the paper also detected some moderating and mediating effects …

Persistent link: https://www.econbiz.de/10014722750

Idea Generation: Identifying the Most Useful Techniques

Sowrey, Trevor - In: European Journal of Marketing 24 (1990) 5, pp. 20-29

The effectiveness of a new product development programme depends on the quality of the ideas that are produced. Yet, in spite of its importance, many companies do not pay enough attention to the idea generation stage in their development programmes. One factor that may have helped bring about...

Persistent link: https://www.econbiz.de/10014722972

Developing Combinations of Message Appeals for Campaign Management

Davies, Mark - In: European Journal of Marketing 27 (1993) 1, pp. 45-63

Suggests that some of the most difficult decisions facing advertising managers are in planning creative tasks such as message appeals. Presents a multicriteria decision model to manage diversity and potential conflict by achieving an effective balance across a multiplicity of creative options....

Persistent link: https://www.econbiz.de/10014723033

Ad agency professionals' mental models of advertising creativity

Nyilasy, Gergely; Canniford, Robin; J. Kreshel, Peggy - In: European Journal of Marketing 47 (2013) 10, pp. 1691-1710

Purpose – The purpose of this paper is to map advertising agency practitioners' mental models of creativity. Design … – Complementing earlier studies in advertising creativity, a multi-dimensional system of practitioner mental models was discovered …. Substantive models depict agency professionals' core understanding of advertising creativity and its dialectical structure …

Persistent link: https://www.econbiz.de/10014724463

Persuasion Principles Index: ready for pretesting advertisements

Green, Kesten C.; Armstrong, J. Scott; Du, Rui; Graefe, … - In: European Journal of Marketing 50 (2016) 1/2, pp. 317-326

Purpose – This paper aims to respond to issues posed in the four commentaries on Armstrong, Du, Green and Graefe (2016, this issue) regarding the immediate usefulness of that paper’s test of advertisements’ compliance with persuasion principles, and regarding the need for further research....

Persistent link: https://www.econbiz.de/10014724600

Creativity Training: Developing the Agency‐Client Creative Interface

Michell, Paul C. - In: European Journal of Marketing 21 (1987) 7, pp. 44-56

Creative role‐reversal training is demonstrated to be a powerful instrument for improving the creative and creative‐related effectiveness of product managers and agency account managers. Beneficial results appear to have been maintained into the longer term, with greater confidence and...

Persistent link: https://www.econbiz.de/10014724865

Theory and nonsense of motivation research

Jameson, Conrad - In: European Journal of Marketing 5 (1971) 4, pp. 189-197

explanatory powers and probes into the process of creativity. Compares its importance as a marketing guide in comparison with up …

Persistent link: https://www.econbiz.de/10014725329