Ad agency professionals' mental models of advertising creativity
Year of publication: |
2013
|
---|---|
Authors: | Nyilasy, Gergely ; Canniford, Robin ; J. Kreshel, Peggy |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 47.2013, 10, p. 1691-1710
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Creativity | Mental models | Practitioner theories | Managerial cognition | Advertising agencies | Academician-practitioner divide | Advertising |
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