Avec le mouvement de digitalisation du commerce, les consommateurs sont conduits à produire une grande quantité de traces numériques (i.e. : les big data) qui sont autant d'indices renseignant leurs pratiques de consommation. Ces big data constituent une source d'information importante...

Il est assez commun dans la littérature d'assimiler l'entrepreneur à un visionnaire, capable d'anticiper les besoins du marché, d'y adapter son entreprise ou son projet et d'y faire adhérer les parties prenantes. On se réfère alors au concept de vision stratégique. Pour autant, il nous...

Purpose – The purpose of this paper is to test the relationship between cognitive age and the adoption of defensive ageing consumption activities and its effect on life satisfaction in an Asian context. The relationship between the antecedent variables of chronological age, biological age and...

Purpose – The purpose of this paper is to use cognitive age to segment college‐educated Japanese seniors, a grouping of interest to many marketers both within and external to Japan. The intent is to demonstrate the nomological validity of the cognitive age concept by relating it to key...

Purpose – The purpose of this paper is to contribute to research on the cognitive capacity theory. The paper aims to examine the effects of advertising recipients' positive and negative associations, that is their memories and fantasies evoked by the advertising stimulus, on brand attitude for...

Purpose – When using popular music in advertising, the songs' release period (nostalgia) and the lyrics' relevance to the product are two important characteristics but neglected in previous music‐related studies. The purpose of this paper is to investigate the effects of these two variables...

Purpose The purpose of this paper is to develop a better understanding of how, and how well, stakeholders make decisions about rewarding firms for acts of social responsibility and punish firms for their lack thereof. Design/methodology/approach The author integrates factors at the individual,...

Illustrates a core concept: multiple inclusion or the process of multiple including. Offers a perspective of configuring human beings who organize simultaneously “worlds of difference”, or “realities” and the perspective from the point of view of an actor, in relation to others. Each...

Purpose – The purpose of this study is to examine how individuals cognitively process work‐family conflict (WFC), specifically whether differences in tolerance for uncertainty and cognitive complexity influence individuals' affective response to WFC. Design/methodology/approach – Using a...