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When relationship marketing goes wrong : opportunism and consumer well-being in consumer-bank relationships
Elsharnouby, Tamer; Parsons, Elizabeth - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 141-63
Persistent link: https://www.econbiz.de/10009774819
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Eurasian Business and Economics Perspectives : Proceedings of the 39th Eurasia Business and Economics Society Conference
Demir, Ender (ed.); Bilgin, Mehmet Huseyin (ed.);  … - Eurasia Business and Economics Society Conference <39., … - 2023
Better Way? -- Part 4: Eurasian Business Perspectives: Marketing -- Chapter 9. Social Media Effect on Fast Fashion Retailing … Restaurant Delivery Market: Study of Restaurants in Rome, Italy -- Chapter 11. The Complexity of International Marketing …: Pitfalls of Dolce & Gabbana Marketing Communication Strategy in China -- Part 5: Eurasian Economic Perspectives: Accounting …
Persistent link: https://www.econbiz.de/10014318566
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Corporate Management Ecosystem in Emerging Economies : Global Perspectives
Yamoah, Fred A. (ed.); Haque, Adnan ul (ed.) - 2023
connection with governance, marketing, innovation management, and supply chain research and practice, the book highlights the … research experience and expertise in Sustainability, Marketing and Agribusiness, Sustainable Supply Chains, Circularity …
Persistent link: https://www.econbiz.de/10014443459
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Marketing model of distribution of intellectual machines as new subjects of socio-economic relations in emerging economies
Vasyakin, Bogdan S.; Mednikov, Dmitry N.; Karelina, … - In: International journal of economic policy in emerging … 19 (2024) 3/4, pp. 333-345
Persistent link: https://www.econbiz.de/10015063199
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Pathways to profits : the impact of marketing vs. finance skills on business performance
Anderson, Stephen J.; Chandy, Rajesh K.; Zia, Bilal - In: Management science : journal of the Institute for … 64 (2018) 12, pp. 5559-5583
Persistent link: https://www.econbiz.de/10011964524
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Emerging research trends in marketing : a review of Australasian marketing journal : editorial
Thaichon, Park; Quach, Sara; Ngo, Liem Viet - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 214-227
Persistent link: https://www.econbiz.de/10013384440
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Marketing renaissance : how research in emerging markets advances marketing science and practice
Burgess, Steven Michael; Steenkamp, Jan-Benedict E. M. - 2009
Persistent link: https://www.econbiz.de/10003794843
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Organizational environment and SME marketing practices in an emerging economy
Hinson, Robert; Dadzie, Kofi Q. - In: Entrepreneurship marketing : principles and practice of …, (pp. 434-449). 2011
Persistent link: https://www.econbiz.de/10008822507
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The integrative justice model for marketing to the poor : an extension of S-D logic to distributive justice and macromarketing
Laczniak, Gene R.; Santos, Nicholas J. C. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 135-147
Persistent link: https://www.econbiz.de/10009154836
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Special issue: Marketing in emerging markets
Branch, John (contributor) - 2012
Persistent link: https://www.econbiz.de/10009427096