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A study of cause related marketing initiatives and consumer insights : evidences from the Indian context
Kureshi, Sonal; Thomas, Sujo - In: South Asian journal of management : SAJM 23 (2016) 2, pp. 109-130
Persistent link: https://www.econbiz.de/10011567418
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Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak; Gupta, Shruti - In: International journal of Indian culture and business … 24 (2021) 1, pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
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Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo; Kureshi, Sonal - In: International review on public and non-profit marketing 17 (2020) 2, pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
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An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing : the case of India and the Philippines
Pandey, Shweta; Chawla, Deepak; Jeong, Luz Suplico; … - In: Global business review 23 (2022) 5, pp. 1252-1272
Persistent link: https://www.econbiz.de/10013387293
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The moderating role of religiosity on cause related advertising campaigns
Mabrouk, Abir Ben; Najjar, Faouzi - In: International journal of islamic marketing and branding 4 (2019) 3/4, pp. 249-260
Persistent link: https://www.econbiz.de/10012257420
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Determinants of cause-related marketing participation intention : the role of consumer knowledge, cause scope and donation proximity
Thomas, Sujo - In: Journal of nonprofit & public sector marketing 35 (2023) 2, pp. 194-214
Persistent link: https://www.econbiz.de/10014234447
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Consumer product preferences of organisations that use cause-related marketing : taking the less travelled road
Jain, Geetika; Singh, Rajshree - In: International journal of business competition and … 5 (2016) 1/2/3, pp. 137-151
Persistent link: https://www.econbiz.de/10011662986
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Cause-related marketing purchase decision : do religiosity and attitudes matter?
Zalinawati Abdullah; Marhana Mohamed Anuar; Mohd Rafi Yaacob - In: Journal for global business advancement : JGBA 14 (2021) 5, pp. 684-704
Persistent link: https://www.econbiz.de/10013353017
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Effect of cause-related marketing on corporate image and purchase intention : evidence from India
Rathod, Khuman L.; Gadhavi, Dharmesh D.; Shukla, Yupal S. - In: International journal of business and emerging markets … 6 (2014) 3, pp. 230-246
Persistent link: https://www.econbiz.de/10010460802
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Influence of Cause Related Marketing Campaigns on Consumers’ Purchase Intention : An Empirical Study in India
Aggarwal, Vivek - 2019
Cause-related marketing (CrM) is helpful to marketers in two aspects one is better Corporate Social Responsibility (CSR … related activities. This research carried out in National Capital Region(NCR) of India attempts to find out the whether the … also been explored. To find out the relationship amongst CrM campaigns and consumers' purchase intention hypotheses were …
Persistent link: https://www.econbiz.de/10012866058