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Segmentation of individual donors to charitable organizations

Kolhede, Eric; Gomez-Arias, J. Tomas - In: International review on public and non-profit marketing 19 (2022) 2, pp. 333-365

Persistent link: https://www.econbiz.de/10013268083

Charity sport event participants and fundraising : an examination of constraints and negotiation strategies

Filo, Kevin; Fechner, David; Inoue, Yuhei - In: Sport management review 23 (2020) 3, pp. 387-400

Persistent link: https://www.econbiz.de/10012295887

Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants

Bennett, Roger - In: Journal of nonprofit & public sector marketing 29 (2017) 1, pp. 39-63

Persistent link: https://www.econbiz.de/10011687038

Service fundraising and the role of perceived donation efficacy in individual charitable giving

Carroll, Ryall; Kachersky, Luke - In: Journal of business research : JBR 99 (2019), pp. 254-263

Persistent link: https://www.econbiz.de/10012023628

Factors influencing U.S. charitable giving during the Great Recession : implications for nonprofit administration

Marx, Jerry D.; Carter, Vernon B. - In: Administrative Sciences : open access journal 4 (2014) 3, pp. 350-372

The purpose of this study is to examine factors influencing U.S. charitable giving during the first full year of the Great Recession. Demand on the services of human service nonprofits typically escalates during periods of extreme economic downturn; thus donations to agencies serving the most...

Persistent link: https://www.econbiz.de/10012015409

Bifactor analysis of motivation for charity sport event participation

Chiu, Weisheng; Lee, Young-Joo; Won, Doyeon - In: International review on public and non-profit marketing 13 (2016) 1, pp. 1-13

The purpose of this study was to examine the utility of the existing subscales of charity sport events (CSEs … more useful in predicting this group’s participation in charity sport events. …

Persistent link: https://www.econbiz.de/10011745033

We can fix this! : donor activism for nonprofit supply generation

Bradford, Tonya Williams - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 397-417

Persistent link: https://www.econbiz.de/10012434111

Web disclosure of institutional information in nonprofit organizations : an approach in Portuguese charities

Carvalho, Amélia; Ferreira, Marisa R.; Lima, Sandra - In: International review on public and non-profit marketing 17 (2020) 1, pp. 41-58

Persistent link: https://www.econbiz.de/10012172970

Donor recognition : a double-edged sword in charitable giving

Luo, Jun; Gao, Guanlin - In: Journal of philanthropy and marketing 28 (2023) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10014239979

An exploration of charity sport event donor perceptions of online peer-to-peer fundraising mechanisms

Filo, Kevin; Hookway, Nicholas; Wade, Matthew; Palmer, … - In: Sport management review 25 (2022) 5, pp. 847-870

Persistent link: https://www.econbiz.de/10014277030