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Testing FMCG innovations : experimental real store versus virtual
Bressoud, Etienne - In: The journal of product & brand management 22 (2013) 4, pp. 286-292
Persistent link: https://www.econbiz.de/10009788455
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Jinhuobao : a B2B e-commerce platform for FMCG in the new retail era
Zhang, Hua; Qian, Wenying; Li, Shuyang - In: China-focused cases : selected winners of the CEIBS …, (pp. 23-40). 2019
Persistent link: https://www.econbiz.de/10012003997
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The virtuous cycle of trust : unveiling clues to successful innovation in the Fast Moving Consumer Goods industry
Derqui, Belén; Fayos, Teresa; Occhiocupo, Nicoletta - In: European journal of innovation management 25 (2022) 6, pp. 1036-1056
Persistent link: https://www.econbiz.de/10014231258
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Corporate brand image : technology and innovation in e-tailing
Vannucci, Virginia; Pantano, Eleonora - In: Building corporate identity, image and reputation in …, (pp. 347-362). 2022
Persistent link: https://www.econbiz.de/10012609405
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Digitalisierung im Handel - das 360-Grad-Omnisales-Modell als Lösungsansatz
Binninger, Franz-Michael; Fischer, Peter; Schöler, Andreas - In: CSR und Digitalisierung : der digitale Wandel als …, (pp. 483-510). 2017
Persistent link: https://www.econbiz.de/10011732140
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The Red Queen retail race : an innovation pandemic in the era of digitization
Cuthbertson, Richard (ed.); Rusanen, Olli (ed.);  … - 2023
Persistent link: https://www.econbiz.de/10014279432
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Innovations in retail delivery : current trends and future directions
Ratchford, Brian Thomas; Gauri, Dinesh Kumar; Jindal, … - In: Journal of retailing 99 (2023) 4, pp. 547-562
Persistent link: https://www.econbiz.de/10014465650
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Customer acceptance of unmanned stores with a focus on grocery retail
Heins, Caroline; Scheler, Sebastian - In: International journal of services technology and … 29 (2024) 1, pp. 18-38
Persistent link: https://www.econbiz.de/10015060738
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The new age e-enterprise : Internet-based collaboration, innovation, and co-creation
Ahuja, Vandana - In: Organizations and social networking : utilizing social …, (pp. 313-326). 2013
Persistent link: https://www.econbiz.de/10009768635