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Trending topics plus future challenges and opportunities in brand management
Golob, Urša; Davies, Mark A. P.; Kernstock, Joachim; … - In: The journal of asset management 27 (2020) 2, pp. 123-129
Persistent link: https://www.econbiz.de/10012298750
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Customer-based brand equity in a technologically fast-paced, connected, and constrained environment
Gürhan-Canli, Zeynep; Hayran, Ceren; Sarial-Abi, Gülen - In: AMS review : official publication of the Academy of … 6 (2016) 1/2, pp. 23-32
Persistent link: https://www.econbiz.de/10011741474
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Drivers of green supply chain initiatives and performance : evidence from the electrical and electronics industries in Taiwan
Huang, Yi-Chun; Juang, Chih-Hsuan; Yang, Min-Li - In: International journal of physical distribution & … 47 (2017) 9, pp. 796-819
Persistent link: https://www.econbiz.de/10011795232
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Sustainable marketing and its impact on the image of the company
Sujanska, Lucia; Nadanyiova, Margareta - In: Marketing i menedžment innovacij : m&mi 14 (2023) 2, pp. 51-57
Persistent link: https://www.econbiz.de/10014445486
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Examining freight performance of third-party logistics providers within the automotive industry in India : an environmental sustainability perspective
Goswami, Mohit; De, Arijit; Habibi, Muh. Khoirul Khakim; … - In: International journal of production research 58 (2020) 24, pp. 7565-7592
Persistent link: https://www.econbiz.de/10012425064
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Performance measurement framework of green supply chain implementation in the context of Indian manufacturing organizations
Panpatil, Sarika S.; Lahane, Swapnil; Kant, Ravi - In: Journal of advances in management research : JAMR 20 (2023) 4, pp. 623-652
Persistent link: https://www.econbiz.de/10014381003
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The influence of greenwashing practices on brand attitude : a multidimensional consumer analysis in Germany
Bladt, Daniel; Capelleveen, Guido van; Yazan, Devrim Murat - In: Business strategy and the environment 33 (2024) 2, pp. 597-625
Persistent link: https://www.econbiz.de/10014467303
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Cause beneficial or cause exploitative? : using joint motives to increase credibility of sustainability efforts
Wallach, Karen Anne; Popovich, Deidre - In: Journal of public policy & marketing 42 (2023) 2, pp. 187-202
Persistent link: https://www.econbiz.de/10014228909
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Exploring the relationship between environmental orientation and brand value : is there fire or only smoke?
First, Ivana; Khetriwal, Deepali Sinha - In: Business strategy and the environment 19 (2010) 2, pp. 90-103
Persistent link: https://www.econbiz.de/10003945117
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Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.; Sun, Ruoyu; Deng, Huixin; Pal, Sanchary - In: Journal of marketing communications 27 (2021) 4, pp. 436-456
Persistent link: https://www.econbiz.de/10012515871