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Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen; Laurie, Sally - In: Journal of marketing communications 25 (2019) 1, pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
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Structure of channel management and agency theory : relationship marketing approach for fast moving consumer goods (FMCG) business
Trihatmoko, R. Agus; Harsono, Mugi; Wahyuni, Salamah; … - In: Inventi impact: retailing & consumer services (2019) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10012287681
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One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Niculescu, Mihai; Payne, Collin R.; Krishnan, Vijaykumar - In: Journal of business-to-business marketing 20 (2013) 2, pp. 51-64
Persistent link: https://www.econbiz.de/10009760639
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Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos; Tsekouropoulos, Georgios; … - In: International journal of technology marketing : IJTMkt 13 (2019) 2, pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
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Marketing communications strategies
Pilarczyk, Bogna (contributor) - 2008
Persistent link: https://www.econbiz.de/10003677105
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Marketing management : a relationship marketing perspective
2000
Persistent link: https://www.econbiz.de/10001421595
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Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe (ed.) - 2003
Persistent link: https://www.econbiz.de/10001753842
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Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David - In: Journal of customer behaviour 15 (2016) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
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Digital sport marketing
Ratten, Vanessa; Thompson, Ashleigh-Jane - In: Developing digital marketing : relationship perspectives, (pp. 75-86). 2021
Persistent link: https://www.econbiz.de/10012585821
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Marketing research agency, creative agency and client relationships : a study of relationship tensions
Vejnovic, Ena; Purchase, Sharon; Tarabashkina, Liudmila - In: The journal of business & industrial marketing 39 (2024) 3, pp. 461-473
Persistent link: https://www.econbiz.de/10015078799