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From data to action : how marketers can leverage AI

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Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.

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Customer relationship management : websites analysis of the top ten consumer goods companies

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Engaging Customers Using Big Data : How Marketing Analytics are Transforming Business

Sathi, Arvind - 2014

Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take...