"This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities"--

This study explores twitter data about insurance and natural disasters to gain business insights using text analytics. The program R was used to obtain tweets that included the word ‘insurance' in combination with other natural disaster words (e.g., snow, ice, flood, etc.). Tweets related to...

Information systems that facilitate communication among faculty, staff, and parents are increasingly being adopted by K–12 schools. Despite their promise, schools are resisting these systems. The Unified Theory of Acceptance and Use of Technology (UTAUT) has been rarely tested to explain...

Drawing on the past literature on four retail service areas: content management, customer management, multi-channel management, and visitor traffic management, this research offers an empirical analysis of the relationships between these four service areas and the online sales performance of Web...