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Social media marketing : theories & applications
Dahl, Stephan - 2018 - Second edition
Persistent link: https://www.econbiz.de/10012001586
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Digital marketing applications
Aydin, Hadice - 2019
"To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and...
Persistent link: https://www.econbiz.de/10012126675
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Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan; Enginkaya, Ebru - In: International journal of internet marketing and … 9 (2015) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
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Determine small and medium enterprise social media activities : a community engagement project in the Tshwane community
Scheers, Louise van; Van Scheers, Jacques - In: Journal of governance and regulation : international … 4 (2015) 4, pp. 79-91
Persistent link: https://www.econbiz.de/10011609856
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Consumer psychology in a social media world
Dimofte, Claudiu V. (ed.); Haugtvedt, Curtis P. (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011570462
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Studie: Digital Marketing Insights 2017
Seitz, Jürgen (ed.); Eichsteller, Harald (ed.) - 2017
Persistent link: https://www.econbiz.de/10011639695
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Marketing-Automation für Bestandskunden : Up-Selling, Cross-Selling, Empfehlungsmarketing : mehr Umsatz mit der Wasserloch-Strategie®
Schüller, Anne M.; Schuster, Norbert - 2017 - 1. Auflage
Persistent link: https://www.econbiz.de/10011643347
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Content Marketing : das Praxis-Handbuch für Unternehmen : Strategie entwickeln, Content planen, Zielgruppe erreichen
Ansari, Sepita; Müller, Wolfgang - 2017 - 1. Auflage
Content Marketing zielt darauf ab, dem Kunden hochwertige, für ihn relevante Informationen oder Unterhaltung zu bieten, und dabei einen geschäftlichen Vorteil (Produktverkauf, Markenpflege o.Ä.) zu erzielen. Damit steht der Ansatz im Kontrast zu simpler, oft nervtötender Banner-, Anzeigen-...
Persistent link: https://www.econbiz.de/10011536079
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Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more
Kerpen, Dave; Rosenbluth, Mallorie; Riedinger, Meg - 2015 - Revised and expanded second edition
Persistent link: https://www.econbiz.de/10010510849