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35
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Journal of Historical Research in Marketing
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International journal of hospitality management
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Marketing Intelligence & Planning
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Gabler Edition Wissenschaft
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of strategic marketing
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Marketing : ZFP ; journal of research and management
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Strategic Direction
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The service industries journal
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History of marketing thought ; Volume 1
28
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Journal of macromarketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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The journal of services marketing
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Review of marketing research
22
SAGE library in marketing
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91
User goals in technology-based self-service systems
Lin, Yu-ling
;
Lin, Da
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
3
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010200396
Saved in:
92
An application of conjoint analysis to consumer preference for beverage products in Nigeria
Oyatoye, Emmanuel Olateju
;
Adebiyi, Sulaimon Olanrewaju
; …
- In:
Acta Universitatis Danubius / Oeconomica
9
(
2013
)
6
,
pp. 43-56
Persistent link: https://www.econbiz.de/10010342054
Saved in:
93
From lean product development to lean innovation : searching for a more valid approach for promoting utilitarian and emotional value
Gudem, Martin
;
Steinert, Martin
;
Welo, Torgeir
- In:
International journal of innovation and technology …
11
(
2014
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010349959
Saved in:
94
The co-production of value in an art market : exploring service relationships
Borg, Erik A.
;
Vigerland, Lars
- In:
Journal of investment and management : JIM
2
(
2013
)
3
,
pp. 57-69
Persistent link: https://www.econbiz.de/10010252313
Saved in:
95
A model of market positioning based on value creation and service quality in the lodging industry : an empirical application of online customer reviews
Rodríguez-Díaz, Manuel
;
Espino Rodríguez, Tomás F.
; …
- In:
Tourism economics : the business and finance of tourism …
21
(
2015
)
6
,
pp. 1273-1294
Persistent link: https://www.econbiz.de/10011443637
Saved in:
96
How customer expectations become adjusted after purchase
Lin, Chinho
;
Lekhawipat, Watcharee
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
4
,
pp. 443-469
Persistent link: https://www.econbiz.de/10011550928
Saved in:
97
A customer value-based airline revenue management approach considering both opportunity costs and misclassification of heterogeneous clients
Mohaupt, Michael
;
Hilbert, Andreas
- In:
Journal of revenue and pricing management
14
(
2015
)
5
,
pp. 321-341
Persistent link: https://www.econbiz.de/10011460135
Saved in:
98
Understanding electronic social customer relationship management : foundations and current major themes
Constantinides, Efthymios
;
Yousif, Arsham
;
Vries, Sjoerd de
- In:
International journal of electronic customer …
8
(
2014
)
4
,
pp. 180-199
Persistent link: https://www.econbiz.de/10011471313
Saved in:
99
The cycle of customer value : a model integrating customer and firm perspectives
Martelo-Landroguez, Silvia
;
Barroso-Castro, Carmen
; …
- In:
Journal of business economics and management
16
(
2015
)
2
,
pp. 467-481
Persistent link: https://www.econbiz.de/10011516001
Saved in:
100
How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming
;
Hsu, Meng-Hsiang
;
Lee, Yi-Jung
- In:
Total quality management & business excellence : an …
27
(
2016
)
1/2
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
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