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Foreign market entry strategy

Michalski, Eugeniusz - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 107-117

Persistent link: https://www.econbiz.de/10011339374

Food product traceability and customer value

Engelseth, Per; Wongthatsanekorn, Wutchichai; … - In: Global business review 15 (2014) 4, pp. 87-105

Persistent link: https://www.econbiz.de/10011347028

Performance measurement approach to show the value for the customer in an industrial service network

Ukko, Juhani; Pekkola, Sanna; Saunila, Minna; Rantala, Tero - In: International journal of business performance management 16 (2015) 2/3, pp. 214-229

Persistent link: https://www.econbiz.de/10011317292

Attitudes, perceptions, and responses of purchasers versus subscribers-only for daily deals on hospitality products

Ong, Beng Soo - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 180-201

Persistent link: https://www.econbiz.de/10010526367

Influence of the ethical servant leader and ethical climate on customer value enhancing sales performance

Schwepker, Charles H. <Jr.>; Schultz, Roberta J. - In: The journal of personal selling & sales management : JPSSM 35 (2015) 2, pp. 93-107

Persistent link: https://www.econbiz.de/10010527074

An integrated approach to customer value : a comprehensive-practical approach

Klanac, Nataša Golik - In: Journal of business market management : JBM 6 (2013) 1, pp. 22-37

The paper presents a comprehensive and practical approach to studying value from the customer point of view i.e. customer value (CV). It builds on three approaches to CV: the benefit-sacrifice, the means-end and the experiential. The developed integrated approach presents a more complete view on...

Persistent link: https://www.econbiz.de/10009761805

The permanence of the client under uncertain estimations

Gil Lafuente, Ana María; Hernández, M. O. - In: Fuzzy economic review : the review of the International … 18 (2013) 2, pp. 45-62

Persistent link: https://www.econbiz.de/10010360122

How do SMEs bond to their retailers through value creation?

Lindman, Martti - In: Journal of small business and entrepreneurship : JSBE ; … 26 (2013) 5, pp. 537-552

Persistent link: https://www.econbiz.de/10010381108

User goals in technology-based self-service systems

Lin, Yu-ling; Lin, Da - In: International journal of technology marketing : IJTMkt 8 (2013) 3, pp. 287-303

Persistent link: https://www.econbiz.de/10010200396

An application of conjoint analysis to consumer preference for beverage products in Nigeria

Oyatoye, Emmanuel Olateju; Adebiyi, Sulaimon Olanrewaju; … - In: Acta Universitatis Danubius / Oeconomica 9 (2013) 6, pp. 43-56

Persistent link: https://www.econbiz.de/10010342054