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Managing the repertoire : stories, metaphors, prototypes, and concept coherence in product innovation
Seidel, Victor P.; O'Mahony, Siobhán - In: Organization science : a journal of the Institute for … 25 (2014) 3, pp. 691-712
Persistent link: https://www.econbiz.de/10010370219
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DFSS in marketing : designing an innovative value co-creation campaign
Potra, Sabina; Pugna, Adrian - In: International journal of six sigma and competitive … 9 (2015) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10011524923
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Design and a deep customer insight approach to innovation
Price, Rebecca; Wrigley, Cara - In: Journal of international consumer marketing 28 (2016) 2, pp. 92-105
Persistent link: https://www.econbiz.de/10011459996
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Boosting innovation and growth through the use of design
Nevado, Pedro Picaluga; Barata, José M. Monteiro; … - In: Journal of business economics and management 17 (2016) 1, pp. 74-91
Persistent link: https://www.econbiz.de/10011516811
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Modular product design for dynamic capabilities of manufacturing organisations : a case study
Koskinen, Jari - In: International journal of business innovation and research 8 (2014) 6, pp. 671-683
Persistent link: https://www.econbiz.de/10011290115
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Frame conditions for implementing design methods in the product development industry
Pozatti, Melissa; Bernardes, Maurício Moreira e Silva; … - In: International journal of product development : IJPD 24 (2020) 4, pp. 297-319
Persistent link: https://www.econbiz.de/10012516134
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Does design thinking training increase creativity? : results from a field experiment with middle-school students
Rao, Hayagreeva; Puranam, Phanish; Singh, Jasjit - In: Innovation: organization & management : IOM 24 (2022) 2, pp. 315-332
Persistent link: https://www.econbiz.de/10013271308
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The conceptualization and measure of creativity : implications for research in marketing and consumer behavior
Priester, Joseph R.; Fleming, Monique A. - In: Continuing to broaden the marketing concept : making …, (pp. 193-222). 2020
Persistent link: https://www.econbiz.de/10012321161
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Data-driven, data-informed, data-augmented : how Ubisoft’s Ghost Recon Wildlands live unit uses data for continuous product innovation
Werder, Karl; Seidel, Stefan; Recker, Jan; Berente, Nicholas - In: California management review 62 (2020) 3, pp. 86-102
Persistent link: https://www.econbiz.de/10012231376
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Exploring the relationship between types of family involvement and collaborative innovation in design-intensive firms: insights from two leading players in the furniture industry
Magistretti, Stefano; Dell'Era, Claudio; De Massis, Alfredo - In: Industry and innovation 26 (2019) 10, pp. 1121-1151
Persistent link: https://www.econbiz.de/10012286194