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The role of gamification in enhancing intrinsic motivation to use a loyalty program
Kim, Kyongseok; Ahn, Sun Joo - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 41-51
Persistent link: https://www.econbiz.de/10011777306
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Explicating the "like" on Facebook brand pages : the effect of intensity of Facebook use, number of overall "likes", and number of friends' "likes" on consumers' brand outcomes
Phua, Joe; Ahn, Sun Joo - In: Journal of marketing communications 22 (2016) 5, pp. 544-559
Persistent link: https://www.econbiz.de/10011613205
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TV advertising engagement as a state of immersion and presence
Kim, Jooyoung; Ahn, Sun Joo; Kwon, Eun Sook; Reid, … - In: Journal of business research : JBR 76 (2017), pp. 67-76
Persistent link: https://www.econbiz.de/10011712555
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Self-endorsed advertisements : when the self persuades the self
Ahn, Sun Joo; Bailenson, Jeremy - In: Journal of marketing theory and practice 22 (2014) 2, pp. 135-136
Persistent link: https://www.econbiz.de/10010357896
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Self-endorsing versus other-endorsing in virtual environments : the effect on brand attitude and purchase intention
Ahn, Sun Joo; Bailenson, Jeremy N. - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 93-106
Persistent link: https://www.econbiz.de/10009241272
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Virtual tours encourage intentions to travel and willingness to pay via spatial presence, enjoyment, and destination image
Kim, Jihoon; Shinaprayoon, Thitapa; Ahn, Sun Joo - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 90-105
Persistent link: https://www.econbiz.de/10012821767
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The bifold triadic relationships framework : a theoretical primer for advertising research in the metaverse
Ahn, Sun Joo; Kim, Jooyoung; Kim, Jaemin - In: Journal of advertising 51 (2022) 5, pp. 592-607
Persistent link: https://www.econbiz.de/10013417523
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The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo; Kim, Jooyoung; Kim, Jaemin - In: International journal of advertising : the review of … 42 (2023) 1, pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101