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Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.; Haenlein, Michael; Skiera, Bernd; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
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Interactive, direct and digital marketing : a future that depends on better use of business intelligence
Stone, Merlin David; Woodcock, Neil David - In: Journal of research in interactive marketing : … 8 (2014) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10010336911
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The 2013 Customer Intimacy Index
Wood, Andy - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
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Metric proposal for customer engagement in Facebook
Ángeles Oviedo-García, Maria de los; … - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 327-344
Persistent link: https://www.econbiz.de/10010433940
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How organisations generate and use customer insight
Said, Emanuel; MacDonald, Emma K.; Wilson, Hugh; … - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1158-1179
Persistent link: https://www.econbiz.de/10011405223
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Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing
Stefko, Robert; Bacik, Radovan; Fedorko, Richard; … - In: Oeconomia Copernicana 13 (2022) 1, pp. 181-223
Persistent link: https://www.econbiz.de/10013255852
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B2B Customer Engagement Strategy : An Introduction to Managing Customer Experience
Prior, Daniel - 2023
for CE Capability -- 5. Customer Journey Management -- 6. Customer Relationship Management (CRM) -- 7. Customer … develop and implement four sub-capabilities – customer journey management, customer relationship management, customer …
Persistent link: https://www.econbiz.de/10014248031
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Customer engagement : innovation in non-technical marketing processes
Cambra-Fierro, Jesús J.; Melero-Polo, Iguacel; … - In: Innovation: organization & management : IOM 15 (2013) 3, pp. 326-336
Persistent link: https://www.econbiz.de/10010226652
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Social media technology usage and customer relationship performance : a capabilities-based examination of social CRM
Trainor, Kevin J.; Andzulis, James; Rapp, Adam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1201-1208
Persistent link: https://www.econbiz.de/10010365151
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The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of Malaysian SMEs : an empirical study
Yusr, Maha Mohammed; Mokhtar, Sany Sanuri Mohd; Selvan … - In: International journal of innovation science 14 (2022) 2, pp. 316-338
Persistent link: https://www.econbiz.de/10013286767