Narrow search
Showing 111 - 120 of 966
Cover Image
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Cover Image
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon; Krey, Nina; McLean, Graeme J. - In: Psychology & marketing 40 (2023) 8, pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Cover Image
Can you smell the (virtual) roses? : the influence of olfactory cues in virtual reality on immersion and positive brand responses
Cowan, Kirsten; Ketron, Seth; Kostyk, Alena; … - In: Journal of retailing 99 (2023) 3, pp. 385-399
Persistent link: https://www.econbiz.de/10014461659
Cover Image
The entrenchment effect : why people persist with less-preferred behaviors
Lieberman, Alicea; Amir, On; Carmon, Ziv - In: Organizational behavior and human decision processes : … 178 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014461701
Cover Image
Exploring consumer detriment in immersive gaming technologies
Hyde, R.; Cartwright, Peter - In: Journal of consumer policy : consumer issues in law, … 46 (2023) 3, pp. 335-361
Persistent link: https://www.econbiz.de/10014422460
Cover Image
When and how slow motion makes products more luxurious
Jung, SungJin; Dubois, David - In: Journal of marketing research 60 (2023) 6, pp. 1177-1196
Persistent link: https://www.econbiz.de/10014427497
Cover Image
How perceived interactivity affects consumers' shopping intentions in live stream commerce : roles of immersion, user gratification and product involvement
Joo, Eunsin; Yang, Jing - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 754-772
Persistent link: https://www.econbiz.de/10014428170
Cover Image
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai; Putra, Mukti Trio - In: Marketing intelligence & planning 41 (2023) 7, pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
Cover Image
Motivations of playing digital games : a review and research agenda
Cheah, Isaac; Shimul, Anwar Sadat; Phau, Ian - In: Psychology & marketing 39 (2022) 5, pp. 937-950
Persistent link: https://www.econbiz.de/10013186887
Cover Image
Teaching innovations in the field of IB : insights from the Academy of International Business Teaching Innovation Award 2021 finalists
Dieleman, Marleen; Šilenskytė, Aušrinė; Lynden, Karen; … - In: Journal of teaching in international business 33 (2022) 4, pp. 174-180
Persistent link: https://www.econbiz.de/10013483128