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On Brands and Branding - Going in Reverse
Schultz, Don E. - In: Marketing management : a quarterly business management … 13 (2004) 4, pp. 10-11
Persistent link: https://www.econbiz.de/10007229501
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On Brands and Branding - Expanding the View
Schultz, Don E. - In: Marketing management : a quarterly business management … 13 (2004) 3, pp. 10-11
Persistent link: https://www.econbiz.de/10007230115
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On Brands and Branding - Understanding Total Brand Value
Schultz, Don E. - In: Marketing management : a quarterly business management … 13 (2004) 2, pp. 10-11
Persistent link: https://www.econbiz.de/10007230519
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On Brands and Branding - More Questions Than Answers
Schultz, Don E. - In: Marketing management : a quarterly business management … 13 (2004) 1, pp. 10-11
Persistent link: https://www.econbiz.de/10007230912
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On Brands and Branding - Stop and Smell the Crayolas
Schultz, Don E. - In: Marketing management : a quarterly business management … 16 (2007) 6, pp. 12-13
Persistent link: https://www.econbiz.de/10007917236
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On Brands and Branding - Knowing Vs. Needing - Let's start down a new brand path.
Schultz, Don E. - In: Marketing management : a quarterly business management … 17 (2008) 4, pp. 10-11
Persistent link: https://www.econbiz.de/10008083586
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On Brands and Branding - Actions, Not Promises
Schultz, Don E. - In: Marketing management : a quarterly business management … 17 (2008) 2, pp. 10-11
Persistent link: https://www.econbiz.de/10007985980
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On Brands and Branding - Where Is the New Stuff?
Schultz, Don E. - In: Marketing management : a quarterly business management … 17 (2008) 3, pp. 10-11
Persistent link: https://www.econbiz.de/10008061653
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On Brands and Branding - Branding from Emerging Markets - Marketers are trying new economic models.
Schultz, Don E. - In: Marketing management : a quarterly business management … 17 (2008) 5, pp. 10-11
Persistent link: https://www.econbiz.de/10008110752
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Interactive integrated marketing communication: Combining the power of IMC, the new media and database marketing
Peltier, James W.; Schibrowsky, John A.; Schultz, Don E. - In: International journal of advertising : the quarterly … 22 (2003) 1, pp. 93-116
Persistent link: https://www.econbiz.de/10008118405