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Keep Calm and Johnny Football : the evolving trademark rights of college athletes
Grady, John; Nagel, Mark S. - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 4, pp. 246-248
Persistent link: https://www.econbiz.de/10010257021
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Investigating the impact of conference realignment on rivalry in intercollegiate athletics
Havard, Cody T.; Wann, Daniel L.; Ryan, Timothy D. - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 4, pp. 224-234
Persistent link: https://www.econbiz.de/10010257026
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Reputation as a benefit and a burden? : how stakeholders’ organizational identification affects the role of reputation following a negative event
Zavyalova, Anastasiya; Pfarrer, Michael D.; Reger, … - In: Academy of Management journal : AMJ 59 (2016) 1, pp. 253-276
Persistent link: https://www.econbiz.de/10011453710
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Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball
Havard, Cody T.; Reams, Lamar; Gray, Dianna P. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 116-132
Persistent link: https://www.econbiz.de/10010399901
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Diversity training in intercollegiate athletics
Cunningham, George B. - In: Journal of sport management : the official journal of … 26 (2012) 5, pp. 391-403
Persistent link: https://www.econbiz.de/10009678916
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Athletics department awareness and action regarding the environment : a study of NCAA athletics department sustainability practices
Casper, Jonathan; Pfahl, Michael; McSherry, Mark - In: Journal of sport management : the official journal of … 26 (2012) 1, pp. 11-29
Persistent link: https://www.econbiz.de/10009512313
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"They cannot seem to get past the gender issue" : experiences of young female athletic trainers in NCAA Division I intercollegiate athletics
Burton, Laura J.; Borland, John; Mazerolle, Stephanie M. - In: Sport management review 15 (2012) 3, pp. 304-317
Persistent link: https://www.econbiz.de/10009564438
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Who's number one? : ranking college football teams for the 2003 season
Beard, Thomas Randolph; Caudill, Steven B. - In: Applied economics 41 (2009) 1/3, pp. 307-310
Persistent link: https://www.econbiz.de/10003829397
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Assessing the impact of NCAA scandals: an exploratory analysis
Hughes, Stephanie F.; Shank, Matthew D. - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 78-99
Persistent link: https://www.econbiz.de/10003653587
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Big-time college basketball and the advertising effect : does success really matter?
Smith, D. Randall - In: Journal of sports economics 9 (2008) 4, pp. 387-406
Persistent link: https://www.econbiz.de/10003760681