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The mediation role of brand trust and satisfaction between brand image and loyalty
Gelaidan, Hamid Mahmood; Mabkhot, Hashed Ahmad; … - In: Journal for global business advancement : JGBA 14 (2021) 6, pp. 845-862
Persistent link: https://www.econbiz.de/10013353220
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Analysing brand awareness as a driver for determining brand value : a study in telecommunications service marketing
Rajagopal, Ananya - In: International journal of services and operations … 37 (2020) 2, pp. 241-263
Persistent link: https://www.econbiz.de/10012521923
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Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 32 (2015), pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
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The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming; Fang, Shyh-Rong; Fang, Shih Chieh; … - In: Australian journal of management 41 (2016) 1, pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
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Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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Beyond brand loyalty : brand sustainability
Schultz, Don E.; Block, Martin P. - In: Journal of marketing communications 21 (2015) 5, pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay; Kardes, Frank R.; Cronley, Maria L. - In: The journal of brand management : an international journal 23 (2016) 2, pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
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Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran; Fatma, Mobin - In: International journal of business excellence 17 (2019) 4, pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
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The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour : evidence from IT companies in Bangalore
Heggde, Githa S.; Tampi, Gayatri Sasi - In: International journal of Indian culture and business … 19 (2019) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10012135647
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Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay; İpek, İlayda; Bayraktaroğlu, Gül - In: Journal of marketing communications 24 (2018) 8, pp. 863-877
Persistent link: https://www.econbiz.de/10011976104