Similar Search Results

The use of user-generated content for business intelligence in tourism : insights from an analysis of Croatian hotels

Godnov, Uroš; Redek, Tjaša - In: Economic research 32 (2019) 1,3, pp. 2455-2480

Persistent link: https://www.econbiz.de/10012584717

Exploring destination loyalty : application of social media analytics in a nature-based tourism setting

Mirzaalian, Farshid; Halpenny, Elizabeth - In: Journal of destination marketing & management 20 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10012588621

SOS to my followers! : the role of marketing communications in reinforcing online travel community value during times of crisis

Oltra González, Itziar; Camarero Izquierdo, Carmen; … - In: Tourism management perspectives : TMP 39 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10012631583

Virtual pets want to travel : engaging visitors, creating excitement

Thirumaran, K.; Chawla, Shailey; Dillon, Roberto; … - In: Tourism management perspectives : TMP 39 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012631601

Utilization of Tik Tok Social Media as A Media for Promotion of Hidden Paradise Tourism in Indonesia

Arkansyah, Mochammad; Prasetyo, Dwi; Amina, N. W. Ratna - 2021

that range from 30-60 seconds. The use of tik tok as a new media can also be used for promotion of hidden tourism (hiding … paradise), because it is widely accessed by various ages. The popularity of Tik Tok in Indonesia is an ideal media for tourism … agencies who campaign for hidden tourism in their area, by producing videos and the hashtag #wisatahidenparadise in the Tik Tok …

Persistent link: https://www.econbiz.de/10013231680

Effects of Co-Creation in a Tourism Destination Brand Image Through Twitter

Revilla Hernández, Mercedes; Santana Talavera, Agustín; … - 2021

The purpose of this paper is to analyze the effects of co-creation of a tourist brand image projected in Twitter by using NVIVO 11. It takes the case study of the Smart Fuerteventura brand, an ecotourism association made up of a group of local firms. The brand concept is linked to the...

Persistent link: https://www.econbiz.de/10013251297

The progress of destination marketing in emerging economies : a focus on ASEAN

Mohd Raziff Jamaluddin; Mohd Hafiz Hanafiah; Cornell, … - In: Marketing Communications and Brand Development in …, (pp. 19-39). 2022

Persistent link: https://www.econbiz.de/10013274216

Is nothing like before? : COVID-19-evoked changes to tourism destination social media communication

Pachucki, Christoph; Grohs, Reinhard; … - In: Journal of destination marketing & management 23 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013194673

Thanks for the memories : exploring city tourism experiences via social media reviews

Yu, Qionglei; Pickering, Steve; Geng, Ruoqi; Yen, Dorothy A. - In: Tourism management perspectives : TMP 40 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10013209316

Tourism marketing for cities and towns : using social media and branding

Kolb, Bonita M. - 2017 - Second edition.

1. Developing a marketing plan for tourism to cities and towns -- 2. Building community support for tourism development … -- 3. Analyzing the city or town as a tourism product -- 4. Analyzing the internal and external environment -- 5 … the tourism marketing plan. …

Persistent link: https://www.econbiz.de/10013181499