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Handbook of culture and consumer behavior
Ng, Sharon (contributor); Lee, Angela Y. (contributor) - 2015
Persistent link: https://www.econbiz.de/10011297040
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Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture : a retail perspective
Carpenter, Jason M.; Moore, Marguerite; Alexander, Nicholas - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 271-291
Persistent link: https://www.econbiz.de/10009761882
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The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo - In: Journal of international consumer marketing 27 (2015) 5, pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
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Cultures within national cultures : international marketing within the domestic marketing environment
Tantawy, Rasha Y.; George, Babu P. - In: Economic review : journal of economics & business 14 (2016) 1, pp. 26-34
change; globalization, technology, media, mobility, and demographics. …
Persistent link: https://www.econbiz.de/10012012462
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The importance of fashion : the Chinese and US Gen Y perspective
Simmers, Christina S.; Parker, R. Stephen; Schaefer, … - In: Journal of global marketing 27 (2014) 2, pp. 94-105
Persistent link: https://www.econbiz.de/10010380438
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Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences
Kivenzor, Gregory J. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 142-158
Persistent link: https://www.econbiz.de/10011429362
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Nigeria in transition : acculturation to global consumer culture
Lysonski, Steven; Durvasula, Srinivas - In: The journal of consumer marketing 30 (2013) 6, pp. 493-508
Persistent link: https://www.econbiz.de/10010227347
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Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
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Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris; Walsh, Gianfranco - In: Journal of business research : JBR 68 (2015) 3, pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
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"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark; McCutcheon, Georgia - In: Journal of business research : JBR 138 (2022), pp. 170-184
Persistent link: https://www.econbiz.de/10013197861