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Are you talking to me? : addressing consumers in a globalised world

Lenoir, Anne-Sophie Irène Andrée - 2015

Persistent link: https://www.econbiz.de/10011406504

Handbook of culture and consumer behavior

Ng, Sharon (contributor); Lee, Angela Y. (contributor) - 2015

Persistent link: https://www.econbiz.de/10011297040

Ethnic marketing : theory, practice and entrepreneurship

Pires, Guilherme D.; Stanton, John - 2019

Persistent link: https://www.econbiz.de/10013180356

Intercultural marketing : theory and practice

Beveridge, Ivana - 2021

Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- Acknowledgments -- 1 The Globalization Imperative -- 2 Decoding Culture: The Basics of Cultural Literacy -- 3 Universal Criteria for Understanding Cultures -- 4 Conceptual East-West Differences: Psychological Processes,...

Persistent link: https://www.econbiz.de/10013174884

Transcultural marketing for incremental and radical innovation

Christiansen, Bryan (contributor); Yildiz, Salih (contributor) - 2014

"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--

Persistent link: https://www.econbiz.de/10010210087

Crowdsourcing for transcultural marketing and innovation

Rusko, Rauno - In: Transcultural marketing for incremental and radical …, (pp. 382-394). 2014

Persistent link: https://www.econbiz.de/10010211691

Strategic transcultural marketing management and global competitiveness

Camillo, Angelo A.; Holt, Svetlana; Marques, Joan - In: Transcultural marketing for incremental and radical …, (pp. 316-338). 2014

Persistent link: https://www.econbiz.de/10010211694

Ethos, pathos, and logos of doing business abroad : Geert Hofstede's five dimensions of national culture on transcultural marketing

Tran, Ben - In: Transcultural marketing for incremental and radical …, (pp. 255-280). 2014

Persistent link: https://www.econbiz.de/10010211697

Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines

Hume, Margee; Johnston, Paul; Argar, Mark; Hume, Craig - In: Transcultural marketing for incremental and radical …, (pp. 147-165). 2014

Persistent link: https://www.econbiz.de/10010211701

Unveiling culturally diverse markets : a typology of youth in Flanders, Belgium

Koeman, Joyce - In: Transcultural marketing for incremental and radical …, (pp. 43-65). 2014

Persistent link: https://www.econbiz.de/10010211708

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