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Key attributes and descriptors of Vietnam destination image : a content analysis of online English post-trip-reports

Luong, Ha V. - In: European review of service economics and management (2019) 1/7, pp. 83-115

Persistent link: https://www.econbiz.de/10012064146

An examination of the status and evolution of country image research

Lu, Irene R. R.; Heslop, Louise A.; Thomas, D. Roland; … - In: International marketing review 33 (2016) 6, pp. 825-850

Persistent link: https://www.econbiz.de/10011630326

Researching country image construct in the context of emerging economies

Ozretić Došen, Đurđana; Skare, Vatroslav; Krupka, Zoran - In: Research handbook of marketing in emerging economies, (pp. 163-196). 2017

Persistent link: https://www.econbiz.de/10011656258

Online destination image : comparing national tourism organisation's and tourists' perspectives

Mak, Athena H. N. - In: Tourism management : research, policies, practice 60 (2017), pp. 280-297

Persistent link: https://www.econbiz.de/10011684391

The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin

Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 160-165

Persistent link: https://www.econbiz.de/10011891430

How brands highlight country of origin in magazine advertising : a content analysis

Hornikx, Jos; Meurs, Frank van; Heuvel, Jauke van den; … - In: Journal of global marketing 33 (2020) 1, pp. 34-45

Persistent link: https://www.econbiz.de/10012201062

A multilayered macro approach to conceptualizing the winescape construct for wine tourism

Bruwer, Johan; Gross, Michael J. - In: Tourism analysis : an interdisciplinary tourism & … 22 (2017) 4, pp. 497-509

Persistent link: https://www.econbiz.de/10011779912

Country branding research : a decade’s systematic review

Salifu, Ahmed Tijani; Majeed, Mohammed; Ofori, Kwame Simpe - In: Cogent business & management 11 (2024) 1, pp. 1-24

The concept of country branding, also referred to as nation or place branding, involves the creation and management of a nation's image and products to promote various aspects of its identity. This study conducted a systematic review of country branding studies based on articles published...

Persistent link: https://www.econbiz.de/10014535301

Destination image : a consumer-based, big data-enabled approach

Zhong, Lina; Morrison, Alastair M.; Zheng, Chengjun; … - In: Tourism review 78 (2023) 4, pp. 1060-1077

Persistent link: https://www.econbiz.de/10014323005

A meta-regression analysis on the willingness-to-pay for country-of-origin labelling

Yeh, Ching-Hua; Hirsch, Stefan - In: Journal of agricultural economics : JAE 74 (2023) 3, pp. 719-743

Persistent link: https://www.econbiz.de/10014342568