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Culture and consumer behavior

Chiu, Chi-yue; Kwan, Letty Y.-Y.; Li, Dongmei; Peng, Luluo - 2014

Persistent link: https://www.econbiz.de/10010363005

The ties that bind : US Hispanic advertising and the tension between global and local forces

Chávez, Christopher A. - In: The Routledge companion to advertising and promotional …, (pp. 146-158). 2013

Persistent link: https://www.econbiz.de/10010197572

The impact of cultural symbols and spokesperson identity on attitudes and intentions

Lenoir, Anne-Sophie I.; Puntoni, Stefano; Reed, Americus, II - 2013

Persistent link: https://www.econbiz.de/10009783756

Extracting nuances of cross-cultural concerns for marketing : a study using muslim/western reviews concerning two films

Sussan, Fiona; Meamber, Laurie A.; McCrohan, Kevin F. - 2013

Persistent link: https://www.econbiz.de/10009792206

The development of industrial buyer-seller relations in a Chinese context

Kaunonen, Anna - In: Deep knowledge of B2B relationships within and across …, (pp. 93-118). 2013

Persistent link: https://www.econbiz.de/10010255114

La couleur : au cœur de la stratégie marketing

Boulocher-Passet, Véronique; Ruaud, Sabine - 2016

"Les 5 points forts : unique en son genre, cet ouvrage présente une approche originale sur l'utilisation de la couleur en marketing ; il propose une synthèse riche conciliant aussi bien la théorie que la pratique ; iI est axé sur les recherches les plus abouties dans le domaine ; il est...