The development of industrial buyer-seller relations in a Chinese context
Year of publication: |
2013
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Authors: | Kaunonen, Anna |
Published in: |
Deep knowledge of B2B relationships within and across borders. - Bingley : Emerald, ISBN 978-1-78190-858-7. - 2013, p. 93-118
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Subject: | Beziehungsmarketing | Relationship marketing | Interkulturelles Marketing | Cross-cultural marketing | Soziales Netzwerk | Social network | China |
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