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Linear Mixed Models : Grundidee, Methodik und Anwendung
Landwehr, Jan R.; Herrmann, Andreas; Heitmann, Mark - In: Marketing : ZFP ; journal of research and management 30 (2008) 3, pp. 175-186
Persistent link: https://www.econbiz.de/10003743096
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Heterogenität in varianzbasierter Strukturgleichungsmodellierung : eine Analyseprozedur zur systematischen Anwendung von FIMIX-PLS
Sarstedt, Marko; Ringle, Christian M. - In: Marketing : ZFP ; journal of research and management 30 (2008) 4, pp. 239-255
Persistent link: https://www.econbiz.de/10003779652
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Perspectives for research in marketing
Revzan, David A. - 1965
Persistent link: https://www.econbiz.de/10002684638
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Preisbündelung : Formen, Theorie, Messung und Umsetzung
Wübker, Georg - 1998
Persistent link: https://www.econbiz.de/10000647324
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Scientific marketing research
Albaum, Gerald (contributor); Venkatesan, M. (contributor) - 1971
Persistent link: https://www.econbiz.de/10000572204
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Seminar on market modelling ; 1
1975
Persistent link: https://www.econbiz.de/10003311161
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Seminar on market modelling ; 2
1975
Persistent link: https://www.econbiz.de/10003311163
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The critical imagination : emanciparoy interests in consumer research
Murray, Jeff B.; Ozanne, Julie L. - 2009
Persistent link: https://www.econbiz.de/10003832474
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Feminist thought : implications for consumer research
Bristor, Julia M.; Fischer, Eileen - 2009
Persistent link: https://www.econbiz.de/10003832548
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The uses of marketing theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.; Lock, Andrew - 2009
Persistent link: https://www.econbiz.de/10003793810