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Roots of marketing and consumer research at the University of Chicago
Levy, Sidney J. - 2008
Persistent link: https://www.econbiz.de/10003609447
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The Role of the psychologist in market and advertising research
Wulfeck, Wallace H. - 2008
Persistent link: https://www.econbiz.de/10003609459
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From methods and projects to systems and process : the evolution of marketing research techniques
Stewart, David W. - 2008
Persistent link: https://www.econbiz.de/10003609461
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The critical imagination : emancipatory interests in consumer research
Murray, Jeff B.; Ozanne, Julie L. - 2008
Persistent link: https://www.econbiz.de/10003610426
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Construing the critical imagination : comments and necessary diversions
Hetrick, William P.; Lozada, Hector R. - 2008
Persistent link: https://www.econbiz.de/10003610435
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Feminist thought : implications for consumer research
Bristor, Julia M.; Fischer, Eileen - 2008
Persistent link: https://www.econbiz.de/10003610443
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Prove it before you promote it : how to take the guesswork out of marketing
Cuno, Steve - 2009
Persistent link: https://www.econbiz.de/10003692855
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A century of marketing
Egan, John - In: The marketing review 8 (2008) 1, pp. 3-23
Persistent link: https://www.econbiz.de/10003674764
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Market Driving-Konzept : Modellierung und empirische Prüfung von Erfolg und Erfolgsfaktoren
Stolper, Markus - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003583026
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Customer value from a customer perspective : a comprehensive review
Graf, Albert; Maas, Peter - In: Journal für Betriebswirtschaft : management review … 58 (2008) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10003681621