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Toward strong enforcement against improper marketing of personal information. New mission of the unsolicited marketing communication restriction in the era when security breach is...
Kaneko, Keiko - 2017
Due to the development of technology and threats, personal information leakage is getting inevitable. In Japan, societal criticism and possible a large amount of economic loss occur to the entity having leaked personal information, but not so much against data broker purchasing the leaked...
Persistent link: https://www.econbiz.de/10011720198
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A review of two decades of research on language in international and multicultural marketing (1997-2020)
Park, Yung-Hwal; Lehnert, Kevin - In: International journal of business environment : IJBE 13 (2022) 2, pp. 188-211
Persistent link: https://www.econbiz.de/10013198082
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The impact of technology on the Arab communication style and culture : implications for marketing
Ghanem, Salma; Kalliny, Morris; Elgoul, Siham - In: Journal of marketing communications 19 (2013) 5, pp. 324-340
Persistent link: https://www.econbiz.de/10010227710
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Conference proceedings Trends in Business Communication 2020
Schneckenleitner, Peter (ed.); Reitberger, Wolfgang (ed.);  … - Trends in Business Communication <Veranstaltung> <8., … - 2021
Persistent link: https://www.econbiz.de/10012503522
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Audit of museum marketing communication in the modern management context
Kupec, Václav; Lukáč, Michal; Štarchoň, Peter; … - In: International Journal of Financial Studies : open … 8 (2020) 3/39, pp. 1-13
Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …
Persistent link: https://www.econbiz.de/10012291735
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Taxonomy of Facebook messages in business-to-consumer communications : what really works?
Kwok, Linchi; Yu, Bei - In: Tourism and hospitality research : the surrey quarterly … 16 (2016) 4, pp. 311-328
Persistent link: https://www.econbiz.de/10011628837
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Communicating social support during crises at the farmers' market : a social exchange approach to understanding customer-farmer communal relationships
Garner, Benjamin - In: International journal of consumer studies 41 (2017) 4, pp. 422-430
Persistent link: https://www.econbiz.de/10011704499
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Communication skills as the competitive advantage of sellers
Hosťovecký, Marián; Poláčik, Miroslav - In: Czech journal of social sciences, business and … 5 (2016) 1, pp. 18-26
Persistent link: https://www.econbiz.de/10011606811
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Personal selling in marketing
Olariu, Ioana - In: Studies and scientific researches / Faculty of Economic … (2017), pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
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Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration
Munsch, Alison - In: Journal of global scholars of marketing science : … 31 (2021) 1, pp. 10-29
Persistent link: https://www.econbiz.de/10012423197