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The role of online brand community in new product development : case studies on digital product manufacturers in Korea

Kim, Joong-Hyun; Bae, Zong-Tae; Kang, Shin Hyung - In: Digital disruptive innovation, (pp. 417-439). 2020

Persistent link: https://www.econbiz.de/10012116510

How to co-create local food products with consumers?

Antikainen, Maria; Niemelä, Marketta - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 71-89

Persistent link: https://www.econbiz.de/10011738641

Effect of virtual community involvement on new product development : case studies on Indonesian online commerce companies

Nursiam, Suciwati; Handayani, Putu Wuri; Trisnaty, Ida … - In: International journal of business information systems : … 22 (2016) 4, pp. 397-421

Persistent link: https://www.econbiz.de/10011636583

Value co-creation in public social media at different stages of the new product development process : a case study of a Polish clothes manufacturer

Piątkowska, Beata - In: Journal of marketing and consumer behaviour in emerging … (2022) 1/14, pp. 40-51

This study contributes to the value co-creation theory in the context of the new product development process. The aim of this study is a comparison of interactions that lead to creation of value on public social media. The considered interactions are at different stages of the new product...

Persistent link: https://www.econbiz.de/10013382454