Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- Preface -- Acknowledgements -- 1 Introduction -- 1.1 New product failures -- 1.1.1 Design failures -- 1.1.2 Pricing failures -- 1.1.3 Messaging failures -- 1.2 An NPD process -- 1.3...

This paper analyzes the relationship between firms' use of big data analytics and their innovative performance for product innovations. Since big data technologies provide new data information practices, they create new decision-making possibilities, which firms can use to realize innovations....

This paper analyzes the relationship between firms' use of big data analytics and their innovative performance in terms of product innovations. Since big data technologies provide new data information practices, they create novel decision-making possibilities, which are widely believed to...