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Higher education institutional...
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Subject
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Hochschule
24,227
Higher education institution
20,101
Brand management
17,666
Markenführung
17,252
Consumer behaviour
7,815
Konsumentenverhalten
7,772
Markenimage
7,204
Brand image
7,109
Brand
5,312
Markenartikel
5,312
Deutschland
4,343
Studierende
3,877
Students
3,831
Studium
3,815
University education
3,719
Germany
3,348
Ranking-Verfahren
3,061
Ranking method
2,977
Beziehungsmarketing
2,954
Relationship marketing
2,953
USA
2,801
United States
2,653
Theorie
2,408
Theory
2,373
Forschungskooperation
2,214
Markenpolitik
2,198
Research collaboration
2,192
Social Web
1,988
Social web
1,984
University research
1,958
Universitäre Forschung
1,958
Service management
1,752
Online-Marketing
1,721
Internet marketing
1,695
Dienstleistungsmanagement
1,612
Marketingmanagement
1,525
Marketing management
1,513
Unternehmensgründung
1,485
Großbritannien
1,448
Business start-up
1,437
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13,504
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10,358
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Article
27,961
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19,267
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422
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4
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4,141
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3,149
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2,951
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1,472
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1,127
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1,127
Thesis
1,034
Case study
792
Fallstudie
792
Aufsatzsammlung
766
Konferenzschrift
582
Conference paper
329
Konferenzbeitrag
329
Conference proceedings
270
Amtsdruckschrift
255
Government document
255
research-article
233
Dissertation u.a. Prüfungsschriften
223
Lehrbuch
188
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162
Bibliografie enthalten
152
Bibliography included
152
Statistik
136
Ratgeber
120
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117
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115
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115
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108
Guidebook
107
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102
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61
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60
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60
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English
37,139
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7,910
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201
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109
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93
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64
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55
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52
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34
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26
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14
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8
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7
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6
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5
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4
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3
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Esch, Franz-Rudolf
130
Burmann, Christoph
125
Bruhn, Manfred
118
Baumgarth, Carsten
92
Melewar, T. C.
77
Meffert, Heribert
67
Huber, Frank
60
Keller, Kevin Lane
60
Smith, Jonathan
56
Ehrenberg, Ronald G.
54
Ahlert, Dieter
48
Balmer, John M. T.
48
Arcidiacono, Peter
45
Guerrero, Maribel
45
Wohlrabe, Klaus
45
De Chernatony, Leslie
44
Agasisti, Tommaso
43
Hoxby, Caroline M.
43
Tomczak, Torsten
43
Oreopoulos, Philip
41
Bauer, Hans H.
40
Bang, Nguyen
39
Loureiro, Sandra Maria Correia
39
Merrilees, Bill
38
Phau, Ian
38
Wright, Mike
38
Schmidt, Holger J.
37
Dilger, Alexander
36
Foroudi, Pantea
36
Urbano, David
36
Wiedmann, Klaus-Peter
36
Mogstad, Magne
35
Avery, Christopher
34
Hadwich, Karsten
34
Fournier, Susan
33
Ind, Nicholas
33
McAleer, Michael
33
Uggla, Henrik
33
Sattler, Henrik
32
Winters, John V.
32
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Institution
All
National Bureau of Economic Research
345
OECD
202
Springer Fachmedien Wiesbaden
163
Hochschulrektorenkonferenz
101
Hochschul-Informations-System GmbH
46
IGI Global
41
Organisation for Economic Co-operation and Development
37
Wissenschaftsrat
36
Edward Elgar Publishing
33
World Bank
32
Stifterverband für die Deutsche Wissenschaft
27
Gesellschaft zur Erforschung des Markenwesens
26
Carnegie Commission on Higher Education
25
Verlag Dr. Kovač
25
American Council on Education
23
Deutschland / Statistisches Bundesamt
22
Fraunhofer-Institut für System- und Innovationsforschung
20
Westdeutsche Rektorenkonferenz
20
Europäische Kommission
18
GATE Germany, Konsortium Internationales Hochschulmarketing
18
Weltbank
15
Centre for Educational Research and Innovation
14
Institut der Deutschen Wirtschaft Köln
14
Haufe-Lexware GmbH & Co. KG
13
World Bank Group
13
Deutschland
12
Information Resources Management Association
12
Springer Gabler <Firma>
12
Deutschland <Bundesrepublik> / Bundesminister für Bildung und Wissenschaft
11
Schweiz / Bundesamt für Statistik
11
Springer International Publishing
11
Books on Demand GmbH <Norderstedt>
10
Fachhochschule Jena
10
Springer-Verlag GmbH
10
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
Christian-Albrechts-Universität zu Kiel
9
Fachhochschule Reutlingen / European School of Business
9
Nordrhein-Westfalen / Ministerium für Wissenschaft und Forschung
9
Riverine University League
9
Universität Leipzig
9
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Journal of business research : JBR
660
The journal of brand management : an international journal
562
SpringerLink / Bücher
429
The journal of product & brand management
386
NBER working paper series
343
Discussion paper series / IZA
312
Journal of retailing and consumer services
298
Economics of education review
280
NBER Working Paper
272
Working paper / National Bureau of Economic Research, Inc.
240
The journal of technology transfer
203
IZA Discussion Paper
182
Journal of marketing for higher education
169
Research policy : policy, management and economic studies of science, technology and innovation
153
International journal of hospitality management
141
Springer eBook Collection
132
Technological forecasting & social change : an international journal
129
European journal of marketing : EJM
127
Marketing intelligence & planning
127
Industrial marketing management : the international journal for industrial and high-tech firms
122
Journal of strategic marketing
117
Journal of Product & Brand Management
116
Asia Pacific journal of marketing and logistics
113
Psychology & marketing
113
Journal of marketing communications
109
Administrative Sciences : open access journal
105
Journal of marketing management : MM
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Education economics
100
Research
100
Strategic Direction
99
European journal of operational research : EJOR
98
Cogent business & management
97
CESifo working papers
95
Applied economics
94
The IUP journal of brand management : IJBRM
93
Beiträge zur Hochschulpolitik
90
Working paper
89
Innovatives Markenmanagement
87
Tourism management : research, policies, practice
86
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Source
All
ECONIS (ZBW)
45,168
USB Cologne (EcoSocSci)
1,202
Other ZBW resources
495
EconStor
356
RePEc
209
BASE
138
USB Cologne (business full texts)
54
OLC EcoSci
20
ArchiDok
12
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1
Transparenzorientierte Informationssysteme komplexer Dienstleistungen : Bedeutung ratingbasierter Rankingangaben im Nutzungszyklus des primären Dienstleistungsnutzers im universitä...
Hensler, Bruno
-
2011
Persistent link: https://www.econbiz.de/10009489318
Saved in:
2
Introduction: mapping the global brandscape of higher education
Ramírez, Gerardo Blanco
- In:
Competition in higher education branding and marketing …
,
(pp. 1-12)
.
2018
Persistent link: https://www.econbiz.de/10011760271
Saved in:
3
Pathways from academe to industry : an empirical analysis of academic marketing to prospective students
Saichaie, Kem
;
Warshaw, Jarrett B.
- In:
Competition in higher education branding and marketing …
,
(pp. 13-36)
.
2018
Persistent link: https://www.econbiz.de/10011760272
Saved in:
4
Brand communication in flemish higher education : a comparison between types of institutions
Mampaey, Jelle
- In:
Competition in higher education branding and marketing …
,
(pp. 63-79)
.
2018
Persistent link: https://www.econbiz.de/10011760278
Saved in:
5
Using a mixed methods approach to examine the (re)imaging of higher education institutions in the western Balkans
Papadimitriou, Antigoni
- In:
Competition in higher education branding and marketing …
,
(pp. 81-105)
.
2018
Persistent link: https://www.econbiz.de/10011760280
Saved in:
6
Branding and the search for competitive advantage in the field of Mozambican higher education through the use of websites
Langa, Patrício V.
;
Zavale, Nelson C.
- In:
Competition in higher education branding and marketing …
,
(pp. 107-142)
.
2018
Persistent link: https://www.econbiz.de/10011760282
Saved in:
7
Higher education : the impacts of educational brand on students' decision to enroll through advertising brochures for higher education institutions in Surabaya Indonesia
Ngo, Jenny
;
Ismandoyo, Decky A.
- In:
Competition in higher education branding and marketing …
,
(pp. 143-157)
.
2018
Persistent link: https://www.econbiz.de/10011760284
Saved in:
8
The notion of branding in the higher education sector : the case of Hong Kong
Lam, Queenie K. H.
;
Tang, Hayes H. H.
- In:
Competition in higher education branding and marketing …
,
(pp. 159-179)
.
2018
Persistent link: https://www.econbiz.de/10011760285
Saved in:
9
Alumni engagement in higher education : a matter of marketing and leveraging social identities
Drezner, Noah D.
- In:
Competition in higher education branding and marketing …
,
(pp. 181-195)
.
2018
Persistent link: https://www.econbiz.de/10011760287
Saved in:
10
Branding by proxy? How hubs market (or not) higher education systems globally : the example of Qatar
Cremonini, Leon
;
Taylor, John
- In:
Competition in higher education branding and marketing …
,
(pp. 197-219)
.
2018
Persistent link: https://www.econbiz.de/10011760288
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