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Investigating emotional commitment towards a region and a hotel brand

Konu, Henna; Murphy, Jamie; Komppula, Raija; Mikkonen, Titta - In: International journal of hospitality management 87 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012241562

Antecedents and measurement of brand commitment and behavioural loyalty

Cifci, Semra Dogan; Erdogan, B. Zafer - In: Journal of customer behaviour 15 (2016) 4, pp. 321-336

Persistent link: https://www.econbiz.de/10011655565

Developing affective brand commitment through social media

Turri, Anna M.; Smith, Karen H.; Kemp, Elyria - In: Journal of electronic commerce research : JECR 14 (2013) 3, pp. 201-214

Persistent link: https://www.econbiz.de/10010208519

Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty : an empirical study in the h...

Rather, Raouf Ahmad; Shehnaz Tehseen; Itoo, Murtaza Hassan - In: Journal of global scholars of marketing science : … 29 (2019) 2, pp. 196-217

Persistent link: https://www.econbiz.de/10012257893

How does brand misconduct affect the brand-customer relationship?

Hsiao, Chih-Hui; Shen, George C.; Chao, Pei-Ju - In: Journal of business research : JBR 68 (2015) 4, pp. 862-866

Persistent link: https://www.econbiz.de/10010504959

Linking brand commitment and brand citizenship behaviors of of airline employees : "the role of trust"

Erkmen, Ezgi; Hancer, Murat - In: Journal of air transport management 42 (2015), pp. 47-54

Persistent link: https://www.econbiz.de/10010481786

The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

Piehler, Rico; King, Ceridwyn; Burmann, Christoph; … - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1575-1601

Persistent link: https://www.econbiz.de/10011616836

Consumer-brand relationships in sports products and repurchase intention : an application of the investment model

Chiu, Weisheng; Won, Doyeon - In: International journal of sports marketing & sponsorship 17 (2016) 3, pp. 243-256

Persistent link: https://www.econbiz.de/10011607882

How can perceived consistency in marketing communications influence customer-brand relationship outcomes?

Šerić, Maja; Ozretić Došen, Đurđana; Škare, Vatroslav - In: European management journal 38 (2020) 2, pp. 335-343

Persistent link: https://www.econbiz.de/10012211873

Customer experience and commitment on eWOM and revisit intention : a case of Taladtongchom Thailand

Wanwisa Paisri; Chutima Ruanguttamanun; Narissara … - In: Cogent business & management 9 (2022) 1, pp. 1-23

This study examines the effects of customer experience on electronic word of mouth (eWOM) and revisit intention and investigates whether commitment mediates the relationship between customer experience, eWOM, and revisit intention in the tourism context. A survey method by using a...

Persistent link: https://www.econbiz.de/10014434067

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