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Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions
France, Cassandra; Grace, Debra; Lo Iacono, Joseph; … - In: The journal of asset management 27 (2020) 4, pp. 466-480
Persistent link: https://www.econbiz.de/10012298817
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Bridging marketing and higher education : resource integration, co-creation and student learning
Smørvik, Kjersti Karijord; Vespestad, May Kristin - In: Journal of marketing for higher education 30 (2020) 2, pp. 256-270
Persistent link: https://www.econbiz.de/10012312399
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Self-service technology research : a bibliometric co-citation visualization analysis
Shin, Hakseung; Perdue, Richard R. - In: International journal of hospitality management 80 (2019), pp. 101-112
Persistent link: https://www.econbiz.de/10012058618
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Hospitality co-creation with mobility-impaired people
Lin, Pearl M. C.; Peng, Kang-Lin; Ren, Lianping; Lin, … - In: International journal of hospitality management 77 (2019), pp. 492-503
Persistent link: https://www.econbiz.de/10011988871
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The effects of interaction behaviors of service frontliners on customer participation in the value co-creation : a study of health care service
Le Nguyen Hau; Pham Ngoc Tram Anh; Pham Ngoc Thuy - In: Service business 11 (2017) 2, pp. 253-277
Persistent link: https://www.econbiz.de/10011732272
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The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth; Wilson, Hugh - In: Industrial marketing management : the international … 64 (2017), pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
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Strategic account management as a value co-creation selling model in the pharmaceutical industry
Pilon, Francois; Hadjielias, Elias - In: The journal of business & industrial marketing 32 (2017) 2, pp. 310-325
Persistent link: https://www.econbiz.de/10011629581
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The conceptualization of pricing schemes : from product-centric to customer-centric value approaches
Stoppel, Eduard; Roth, Stefan - In: Journal of revenue and pricing management 16 (2017) 1, pp. 76-90
Persistent link: https://www.econbiz.de/10011631949
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How TOMS' "one day without shoes" campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform
Roncha, Ana; Radclyffe-Thomas, Natascha - In: Journal of fashion marketing and management 20 (2016) 3, pp. 300-321
Persistent link: https://www.econbiz.de/10011594911
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Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
Choi, Eunha; Ko, Eunju; Kim, Angella J. - In: Journal of business research : JBR 69 (2016) 12, pp. 5827-5832
Persistent link: https://www.econbiz.de/10011597521