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Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing

Polegato, Rosemary - In: Journal of Consumer Marketing 25 (2008) 3, pp. 193-194

Persistent link: https://www.econbiz.de/10014848662

(Un)ethical consumer behavior: Robin Hoods or plain hoods?

Shoham, Aviv; Ruvio, Ayalla; Davidow, Moshe - In: Journal of Consumer Marketing 25 (2008) 4, pp. 200-210

Purpose – This paper seeks to assess the impact of consumer ethics and their piracy attitudes on piracy behaviors. The extent of such piracy is difficult to estimate because no worldwide statistics are available, but conservative estimates indicate that it costs manufacturers billions of...

Persistent link: https://www.econbiz.de/10014848663

“Tell her she's wrong!” Triangulation as a spousal influence strategy

Bokek‐Cohen, Ya'arit - In: Journal of Consumer Marketing 25 (2008) 4, pp. 223-229

Purpose – The objective of this paper is to focus on a spousal influence strategy that has not been investigated previously by consumer researchers: triangulation. Triangulation is the process by which a third‐party is enlisted to intervene and convince the other spouse; this person can be a...

Persistent link: https://www.econbiz.de/10014848665

A double‐edged sword: understanding vanity across cultures

Durvasula, Srinivas; Lysonski, Steven - In: Journal of Consumer Marketing 25 (2008) 4, pp. 230-244

Purpose – Based on their size, disposable income, and purchasing power, generation Y (Gen Y) consumers are viewed as the Holy Grail for marketers. Conversely, some of this group's behavior disturbs public policy officials, particularly when dealing with issues such as poor financial planning,...

Persistent link: https://www.econbiz.de/10014848666

Raising the bar: from corporate social responsibility to corporate social performance

Rundle‐Thiele, Sharyn; Ball, Kim; Gillespie, Meghan - In: Journal of Consumer Marketing 25 (2008) 4, pp. 245-253

Purpose – Consensus is emerging that companies should be socially responsible although the nature and degree of responsibility continues to be the source of debate. This continued debate allows the buck to be passed. The paper aims to propose a shift in view from corporate social...

Persistent link: https://www.econbiz.de/10014848667

Age cohort analysis in adoption of mobile data services: gen Xers versus baby boomers

Yang, Kiseol; Jolly, Laura D. - In: Journal of Consumer Marketing 25 (2008) 5, pp. 272-280

Purpose – This study aims to examine the differences in adoption of mobile data services between two age cohorts (gen Xers and baby boomers). Three elements in the extended Technology Acceptance Model – perceived usefulness, perceived ease of use, and perceived fun – were used to identify...

Persistent link: https://www.econbiz.de/10014848675

Pro‐environmental products: marketing influence on consumer purchase decision

Pickett‐Baker, Josephine; Ozaki, Ritsuko - In: Journal of Consumer Marketing 25 (2008) 5, pp. 281-293

Purpose – The objective of this paper is to investigate if marketing and branding techniques can help establish green brands and introduce greener patterns of consumption into contemporary lifestyles in the current context where environmentally friendly products are increasingly available....

Persistent link: https://www.econbiz.de/10014848676

Anatomy of a Trend

Lillis, Michael P. - In: Journal of Consumer Marketing 25 (2008) 5, pp. 327-328

Persistent link: https://www.econbiz.de/10014848683

Splurge purchases and materialism

Fitzmaurice, Julie - In: Journal of Consumer Marketing 25 (2008) 6, pp. 332-338

Purpose – This exploratory research aims to investigate the consumer splurge purchase and compare characteristics about the splurge purchase for high‐materialism consumers versus low‐materialism consumers. Design/methodology/approach – The study sample was a convenience sample of adults...

Persistent link: https://www.econbiz.de/10014848684

Familiarity, expertise and involvement: key consumer segmentation factors

Taylor‐West, Paul; Fulford, Heather; Reed, Gary; … - In: Journal of Consumer Marketing 25 (2008) 6, pp. 361-368

moderated by a consumer's enthusiasm or involvement with the product as well as their level of expertise in understanding …, expertise and product involvement will provide manufacturers with more accurate segmentation tools in the launch and marketing … of new automotive products. Practical implications – These findings suggest that a customer's expertise, product …

Persistent link: https://www.econbiz.de/10014848687