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Brand love - moving beyond loyalty : an empirical investigation of perceived brand love of Indian consumer

Kang, Amanpreet - In: Arab economic and business journal 10 (2015) 2, pp. 90-101

Each passing day brings new brands to India each vying for a share of wallet in the prospering market. By 2020, the median age of Indian population will be 29 years and owing to the absolute population of India, the presence in Indian market will be rewarding for the multinationals. But the...

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Customer satisfaction level towards the use of two-wheelers in Kathmandu Valley

Karki, Nisha; Pradhan, Radhe Shyam - In: Nepalese journal of finance : a publication of Uniglobe … 7 (2020) 3, pp. 1-9

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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty

Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289

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Young consumers' loyalty towards premium and non-premium shoe brands

Singh, Pankaj Kumar; Swain, Swapnarag; Ahmad, Anees; … - In: International journal of business innovation and … 26 (2021) 4, pp. 424-442

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Marketing mix influence on service brand equity and its dimensions

Mukherjee, Somnath; Shivani, Shradha - In: Vision : the journal of business perspective 20 (2016) 1, pp. 9-23

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The effect of sponsor's brand on consumer-brand relationship in sport sponsorship

Lee, Jung-Yong; Jin, ChangHyun - In: Global business and finance review 24 (2019) 1, pp. 27-43

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Influencing factors of brand perception on consumers' repurchase intention : an examination of online apparel shopping

Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Management : journal of contemporary management issues 23 (2018) 2, pp. 87-102

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Why customers intend to use express delivery services

Setiyawati, Sri; Haryanto, Budhi - In: Inventi impact: supply chain & logistics (2017) 2, pp. 69-94

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Determinants of the Malaysian cars brand loyalty : mediating effect of brand satisfaction

Khaled Ali Ahmed Alfakih; Ummi Naiemah Saraih; Al … - In: Journal of industrial integration and management : … 7 (2022) 4, pp. 555-598

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Factors affecting smartphone brand switching behavior in Kathmandu valley

Kumari, Radha; Sah, Laxmi Kumar - In: Nepalese journal of economics : a publication of … 6 (2022) 3, pp. 82-95

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