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Leitbild für mehr Wettbewerbsfähigkeit : nachhaltige Produktion tierischer Nahrungsmittel in Hochverdichtungsräumen der Nutztierhaltung
Blaha, Thomas; Spiller, Achim; Theuvsen, Ludwig; Van … - In: Fleischwirtschaft : von der Erzeugung bis zur … 88 (2008) 7, pp. 14-22
Persistent link: https://www.econbiz.de/10003753102
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Sustainable agribusiness development and management practices
Mahanta, Priyanka (ed.); Baruah, Rashmi R. (ed.) - 2022
Persistent link: https://www.econbiz.de/10013280191
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Green Marketing Strategies for Sustainable Organic Farming and Agribusiness with Application of ICT in Indian Knowledge Economy
Chowdhury, Subroto - 2015
Green marketing is a buzzword these days. Even the best of the companies are focusing on products which are environment friendly. The use of organic product can by default generate products which are environment friendly and causes less harm to environment during their production process....
Persistent link: https://www.econbiz.de/10013037897
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Agriculture and rural marketing
Ahmad, Rais (contributor) - 2013
Persistent link: https://www.econbiz.de/10009776575
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Green marketing the Chinese way : insights from a medium-sized high-tech daily chemical firm
Song-Turner, Helen; Courvisanos, Jerry; Zeegers, Margaret - In: Journal of Asia Pacific business 15 (2014) 2, pp. 164-192
Persistent link: https://www.econbiz.de/10010381497
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Sustainability marketing strategy : an analysis of recent literature
Kumar, Vinod; Rahman, Zillur; Kazmi, A. A. - In: Global business review 14 (2013) 4, pp. 601-625
Persistent link: https://www.econbiz.de/10010258597
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Relationship between sustainable buying intention and marketing strategies
Salgado-Beltrán, Lizbeth; Subira-Lobera, María E.; … - In: The international journal of management science and … (2014) 12, pp. 18-30
In this paper, we analysed the relationship between sustainable buying intention (SBI) and marketing strategies (price, product, communication and placement) and We use a theoretical model to test hypothesis via structural equation model by maximum likelihood in AMOS version 19.0 software....
Persistent link: https://www.econbiz.de/10010474530
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Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo; Strutton, David - In: Journal of strategic marketing 22 (2014) 7, pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
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Less in more : is a green demarketing strategy sustainable?
Armstrong Soule, Catherine A.; Reich, Brandon J. - In: Journal of marketing management : MM 31 (2015) 13/14, pp. 1403-1427
Persistent link: https://www.econbiz.de/10011405575
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Green marketing promotion tools and Indian consumers' green pruchase intentions
Nath, Vishnu; Agrawal, Rajat; Gautam, Aditya; Sharma, Vinay - In: International journal of business competition and … 3 (2014) 4, pp. 275-291
Persistent link: https://www.econbiz.de/10011290202