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The household spending of Pakistani consumers on sustainable food consumption has continued to remain low. Hence, the present study used the goal-framing theory to explore the consumer's motivational factors that derive sustainable consumption of organic food. Drawing on survey data of 488...
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Achieving sustainable healthy diets for all will require substantial changes in individuals' food choices. Motivation … sustainability of the overall diet. The present study explored the relationship between food choice motives and different facets of … diet sustainability in order to emphasize individuals' motivational supports and barriers regarding diet sustainability. We …
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