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Consumer, brand, celebrity : w...
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Consumer behaviour
26
Konsumentenverhalten
26
Brand management
19
Luxury goods
19
Luxusgüter
18
Markenführung
18
Brand image
14
Markenimage
14
Brand
10
Markenartikel
10
Beziehungsmarketing
6
Luxury
6
Relationship marketing
6
France
5
Frankreich
5
Rarity
5
Comparison
4
Emotion
4
Marketing
4
Vergleich
4
Corporate social responsibility
3
Desirability
3
Lebensstil
3
Lifestyle
3
Luxury brand
3
Social Web
3
Social web
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Advertising effects
2
Brand attitude
2
Brand heritage
2
Brand love
2
Brand loyalty
2
CRM
2
Cognition
2
Conspicuous
2
Corporate Social Responsibility
2
Firm performance
2
GRC
2
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Undetermined
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Free
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Article
83
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20
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47
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47
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3
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3
research-article
1
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English
58
Undetermined
31
French
14
Author
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Valette-Florence, Pierre
82
Merunka, Dwight
20
Ambroise, Laure
16
Albert, Noël
8
Prim-Allaz, Isabelle
8
Kapferer, Jean-Noël
7
Barnier, Virginie de
6
Albert, Noel
4
Brignier, Jean-Marie
4
Ferrandi, Jean-Marc
4
Kahle, Lynn R.
4
Valette-Florence, P.
4
Chandon, Jean-Louis
3
Delécolle, Thierry
3
Falcy, Sandrine
3
Guizani, Haythem
3
Laurent, Gilles
3
Mathews, Clarinda
3
Odin, Nathalie
3
Odin, Yorick
3
Parguel, Béatrice
3
Séville, Martine
3
Teyssier, Christine
3
Valette-Florence, Rita
3
Akrout, Houcine
2
Bartikowski, Boris
2
Bérard, Céline
2
Cova, Véronique
2
Diallo, Mbaye Fall
2
Farooq, Omer
2
Ferrand, Alain
2
Kaswengi, Joseph
2
Kessous, Aurélie
2
Mourad, Siham
2
Payaud, Marielle
2
Pecot, Fabien
2
Pham, Mélanie
2
Sirieix, Lucie
2
Usunier, Jean-Claude
2
Vigneron, Franck
2
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HAL
13
Université Paris-Dauphine (Paris IX)
1
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Journal of business research : JBR
27
Post-Print / HAL
8
The journal of brand management : an international journal
7
Journal of Business Research
6
Revue française de gestion : hommes et techniques
5
Working Papers / HAL
5
Economies et sociétés : cahiers de l'ISMEA
3
Journal of Product & Brand Management
3
Recherche et applications en marketing : RAM
3
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
2
Journal of business ethics : JOBE
2
Recherche et applications en marketing
2
Revue française du marketing
2
The journal of product & brand management
2
Cahiers de l'ISMEA / SG, Série Sciences de gestion
1
Consumer brand relationships : meaning, measuring, managing
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Economics Papers from University Paris Dauphine
1
Euromed Marseille Working Paper
1
European Business Review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovations
1
International Journal of Retail & Distribution Management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Business & Industrial Marketing
1
Journal of Business Ethics
1
Journal of Service Management
1
Journal of business-to-business marketing
1
Journal of euro-marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Luxury marketing : a challenge for theory and practice
1
Operations research, Management science : OR MS ; the international literature digest
1
Psychology & Marketing
1
Psychology & marketing
1
Sciences de gestion
1
Sport management review
1
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Source
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ECONIS (ZBW)
54
RePEc
22
OLC EcoSci
17
Other ZBW resources
8
USB Cologne (EcoSocSci)
2
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1
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
2
Editorial: Luxury and counterfeiting : issues, challenges and prospects
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 541-543
Persistent link: https://www.econbiz.de/10009568328
Saved in:
3
Valeurs et marketing : origine historique, spécificités et champs d'application
Valette-Florence, Pierre
-
1989
Persistent link: https://www.econbiz.de/10001090043
Saved in:
4
When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
Saved in:
5
The intention-to-repurchase paradox : a case of the health and fitness industry
Ferrand, Alain
;
Robinson, Leigh
;
Valette-Florence, Pierre
- In:
Journal of sport management : the official journal of …
24
(
2010
)
1
,
pp. 83-105
Persistent link: https://www.econbiz.de/10003954875
Saved in:
6
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
Saved in:
7
Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
Saved in:
8
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
9
Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana
;
Ferrand, Alain
; …
- In:
Sport management review
18
(
2015
)
3
,
pp. 407-420
Persistent link: https://www.econbiz.de/10011381876
Saved in:
10
Culture and luxury : an analysis of luxury perceptions across frontiers
Barnier, Virginie de
;
Valette-Florence, Pierre
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 37-56)
.
2013
Persistent link: https://www.econbiz.de/10009667685
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