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Vicarious innovativeness or vicarious learning : the role of existing vicarious innovativeness in new product purchase intentions
Chao, Chih-Wei; Reid, Mike; Hung, Yu-Chen - In: Australasian marketing journal 24 (2016) 1, pp. 87-92
Persistent link: https://www.econbiz.de/10011484686
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Does consumer innovativeness matter in electrified vehicle? : the moderation role of consumer involvement
Chao, Chih-Wei; Hung, Yu-Chen; Sun, Li - In: Journal of international consumer marketing 34 (2022) 3, pp. 298-311
Persistent link: https://www.econbiz.de/10013361417
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Consumer innovativeness influence on really new product adoption
Chao, Chih-Wei; Reid, Mike; Mavondo, Felix T. - In: Australasian marketing journal 20 (2012) 3, pp. 211-217
Persistent link: https://www.econbiz.de/10009624304
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Permission email marketing and its influence on online shopping
Reimers, Vaughan; Chao, Chih-Wei; Gorman, Sarah - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 308-322
Persistent link: https://www.econbiz.de/10011562927
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Global consumer innovativeness and consumer electronic product adoption
Chao, Chih-Wei; Reid, Mike; Mavondo, Felix - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 614-630
Persistent link: https://www.econbiz.de/10010127934
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What loyal women (and men) want : the role of gender and loyalty program characteristics in driving store loyalty
Vilches-Montero, Sonia; Pandit, Ameet; Bravo-Olavarria, … - In: Journal of retailing and consumer services 44 (2018), pp. 64-70
Persistent link: https://www.econbiz.de/10011904321
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Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei; Reid, Mike; Lai, Po-Hsin; Reimers, Vaughan - In: Journal of strategic marketing 28 (2020) 2, pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
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Effects of in-store live stream on consumers' offline purchase intention
Zhang, Peilin; Chao, Chih-Wei; Chiong, Raymond; Hasan, … - In: Journal of retailing and consumer services 72 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014252732
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Positive and negative affectivity as mediators of volunteerism and service-oriented citizenship behavior and customer loyalty
Jain, Ajay K.; Malhotra, Naresh K.; Guan, Chong - In: Psychology & marketing 29 (2012) 12, pp. 1004-1017
Persistent link: https://www.econbiz.de/10009691192
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The emerging business models
Guan, Chong; Jiang, Zhiying; Ding, Ding - 2020
"The ability to identify and navigate the technologies and emerging business models disrupting the various industries. An opportunity to explore and incorporate key principles of transformative technology into new or existing business models. Recognition of digital economics in context, and how...
Persistent link: https://www.econbiz.de/10012038827