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The end(s) of marketing and the neglect of moral responsibility by the American Marketing Association

Mick, David Glen - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 289-292

Persistent link: https://www.econbiz.de/10003672170

Consumer research and semiotics : exploring the morphology of signs, symbols, and significance

Mick, David Glen - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 196-213

Persistent link: https://www.econbiz.de/10001018731

Toward a psychology of consumer creativity

Burroughs, James E.; Moreau, C. Page; Mick, David Glen - In: Handbook of consumer psychology, (pp. 1011-1038). 2008

Persistent link: https://www.econbiz.de/10003716652

Wisdom : the pinnacle of human virtues and a central foundation for macromarketing

Mick, David Glen; Bateman, Thomas S.; Lutz, Richard J. - In: MSI reports : working paper series (2008) 2, pp. 93-118

Persistent link: https://www.econbiz.de/10003779749

Exploring the pinnacle of human virtues as a central link from micromarketing to macromarketing

Mick, David Glen; Batemen, Thomas S.; Lutz, Richard J. - In: Journal of macromarketing : examining the interactions … 29 (2009) 2, pp. 98-118

Persistent link: https://www.econbiz.de/10003861821

A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising

McQuarrie, Edward F.; Mick, David Glen - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 287-312

Persistent link: https://www.econbiz.de/10003853201

The semiotic paradigm on meaning in the marketplace

Mick, David Glen; Oswald, Laura R. - In: Handbook of qualitative research methods in marketing, (pp. 31-45). 2006

Persistent link: https://www.econbiz.de/10003445786

The why of consumption : contemporary perspectives on consumer motives, goals and desires

Ratneshwar, Srinivasan (contributor); … - 2005

Persistent link: https://www.econbiz.de/10003932956

Consumer goal structures and goal determination processes : an integrative framework

Huffman, Cynthia; Ratneshwar, Srinivasan; Mick, David Glen - In: The why of consumption : contemporary perspectives on …, (pp. 9-35). 2005

Persistent link: https://www.econbiz.de/10003932971

Transformative consumer research for personal and collective well-being

Mick, David Glen (ed.) - 2012

Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well...

Persistent link: https://www.econbiz.de/10009229041