Purpose A first objective is to add insight into how constructs of ethnocentrism, xenocentrism and cosmopolitanism relate to each other. Knowledge of how these constructs overlap or work together in affecting consumer preferences will offer global marketers insights for designing appropriate...

Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and Mark Cleveland -- Part I: 'birds of a feather, all over the place': My neighbourhood, my town, my country -- 1. Conceptions of place: From streets and neighbourhoods to towns,...

Purpose: This study aims to examine the emotional components of brand hate and the variation of emotions across different levels of brand hate. Design/methodology/approach: Study 1 uses in-depth interviews and data triangulation. Studies 2-5 make use of quantitative methods to test and validate...