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How culture matters in children’s purchase influence: a multi-level investigation
Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 113-126
Persistent link: https://www.econbiz.de/10007735093
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Cross-cultural differences in crowd assessment
Pons, Frank; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 269-276
Persistent link: https://www.econbiz.de/10007594697
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Building and testing models of consumer purchase intention in competitive and multicultural environments
Teng, Lefa; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 260-268
Persistent link: https://www.econbiz.de/10007594698
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Introduction to the special issue on the impact of culture on marketing strategy
Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 177-180
Persistent link: https://www.econbiz.de/10007594708
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Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns
Nepomuceno, Marcelo Vinhal; Laroche, Michel; Richard, … - In: The journal of consumer marketing 29 (2012) 3, pp. 176-190
Persistent link: https://www.econbiz.de/10009963681
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Constitutive marketing: Towards understanding brand community formation
Kilambi, Ana; Laroche, Michel; Richard, Marie-Odile - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 45-64
Persistent link: https://www.econbiz.de/10010085855
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Demarketing teen tobacco and alcohol use: Negative peer influence and longitudinal roles of parenting and self-esteem
Yang, Zhiyong; Schaninger, Charles M.; Laroche, Michel - In: Journal of business research : JBR 66 (2013) 4, pp. 559-567
Persistent link: https://www.econbiz.de/10010087056
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Co-branding internationally : Everyone wins?
Ueltschy, Linda C.; Laroche, Michel - In: The journal of applied business research 20 (2004) 3, pp. 91-102
Persistent link: https://www.econbiz.de/10009881326
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A Pan-European approach to customer satisfaction : an optimal strategy?
Ueltschy, Linda C.; Laroche, Michel; Rita, Paulo; … - In: Multinational business review 16 (2008) 3, pp. 41-71
Persistent link: https://www.econbiz.de/10009889591
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Recent advances in globalization, culture and marketing strategy: Introduction to the special issue
Laroche, Michel; Park, Seong-Yeon - In: Journal of business research : JBR 66 (2013) 8, pp. 955-957
Persistent link: https://www.econbiz.de/10010119568