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Effects of coupons on brand categorization and choice of fast foods in China

Laroche, Michel; Kalamas, Maria; Huang, Qinchao - In: Journal of Business Research 58 (2005) 5, pp. 674-686

Persistent link: https://www.econbiz.de/10005466152

Strategic Brand Evaluations Among Fast-Food Franchises: A Test of Two Frameworks

Laroche, Michel; Toffoli, Roy - In: Journal of Business Research 45 (1999) 2, pp. 221-233

Persistent link: https://www.econbiz.de/10005466397

Reaching the boiling point: Consumers' negative affective reactions to firm-attributed service failures

Kalamas, Maria; Laroche, Michel; Makdessian, Lucy - In: Journal of Business Research 61 (2008) 8, pp. 813-824

While anger is the dominant affective reaction following service failure, little research focused on its potentially damaging effects. Our study examines the impact of anger and related negative affective states on evaluations and behavior following firm-attributed service failure. Gender's...

Persistent link: https://www.econbiz.de/10005473572

An investigation of coupon-prone consumers: Their reactions to coupon feature manipulations

Guimond, Lisa; Kim, Chankon; Laroche, Michel - In: Journal of Business Research 54 (2001) 2, pp. 131-137

Persistent link: https://www.econbiz.de/10005473816

Introduction to the special section: Influence of culture on services

Laroche, Michel - In: Journal of Business Research 57 (2004) 8, pp. 881-882

Persistent link: https://www.econbiz.de/10005473909

Cross-cultural invariance of measures of satisfaction and service quality

Ueltschy, Linda C.; Laroche, Michel; Tamilia, Robert D.; … - In: Journal of Business Research 57 (2004) 8, pp. 901-912

Persistent link: https://www.econbiz.de/10005477443

Introduction to the special issue on the impact of culture on marketing strategy

Laroche, Michel - In: Journal of Business Research 60 (2007) 3, pp. 177-180

Persistent link: https://www.econbiz.de/10005477472

Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context

Laroche, Michel; Kim, Chankon; Zhou, Lianxi - In: Journal of Business Research 37 (1996) 2, pp. 115-120

Persistent link: https://www.econbiz.de/10005477556

Role of confidence in a multi-brand model of intentions for a high-involvement service

Laroche, Michel; Sadokierski, Robert - In: Journal of Business Research 29 (1994) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10005477575

A model of consumer response to two retail sales promotion techniques

Laroche, Michel; Pons, Frank; Zgolli, Nadia; Cervellon, … - In: Journal of Business Research 56 (2003) 7, pp. 513-522

Persistent link: https://www.econbiz.de/10005477634