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Consumer multiculturation in multicultural marketplaces : Mexican immigrants' responses to the global consumer culture construction of Tex-Mex as Mexican food
Ibarra-Cantu, Cecilia; Cheetham, Fiona - In: Journal of business research : JBR 134 (2021), pp. 70-77
Persistent link: https://www.econbiz.de/10012643498
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Acculturation to the global consumer culture : ten years after and agenda for the next decade
Cleveland, Mark - In: Journal of global scholars of marketing science : … 28 (2018) 3, pp. 257-271
Persistent link: https://www.econbiz.de/10011892174
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Nigeria in transition : acculturation to global consumer culture
Lysonski, Steven; Durvasula, Srinivas - In: The journal of consumer marketing 30 (2013) 6, pp. 493-508
Persistent link: https://www.econbiz.de/10010227347
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How do religiosity and acculturation to the global consumer culture drive the perceived value of luxury? : a study in Kuwait
Al-Issa, Nermain; Dens, Nathalie - In: Journal of Islamic marketing 14 (2023) 2, pp. 562-585
Persistent link: https://www.econbiz.de/10013536408
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Cultures within national cultures : international marketing within the domestic marketing environment
Tantawy, Rasha Y.; George, Babu P. - In: Economic review : journal of economics & business 14 (2016) 1, pp. 26-34
change; globalization, technology, media, mobility, and demographics. …
Persistent link: https://www.econbiz.de/10012012462
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Integration, assimilation or separation? : the implications for marketers of the Turkish Muslim consumers in The Netherlands
Kizgin, Hatice - In: Journal of Islamic marketing : JIMA 7 (2016) 2, pp. 187-212
Persistent link: https://www.econbiz.de/10011562976
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Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences
Kivenzor, Gregory J. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 142-158
Persistent link: https://www.econbiz.de/10011429362
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Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris; Walsh, Gianfranco - In: Journal of business research : JBR 68 (2015) 3, pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
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"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark; McCutcheon, Georgia - In: Journal of business research : JBR 138 (2022), pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
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How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard; Sinning, Carolina - In: Journal of business research : JBR 118 (2020), pp. 58-73
Persistent link: https://www.econbiz.de/10012287588