Narrow search
Showing 1 - 10 of 171,860
Cover Image
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun; Park, Kiwan; Shrum, L. J. - In: Psychology & marketing 39 (2022) 6, pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Cover Image
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda (ed.) - 2015
Persistent link: https://www.econbiz.de/10012004694
Cover Image
The generous consumer : interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions
Rapert, Molly Inhofe; Thyroff, Anastasia E.; Grace, Sarah C. - In: Journal of business research : JBR 132 (2021), pp. 838-847
Persistent link: https://www.econbiz.de/10012581667
Cover Image
Prosocial fish consumption and implications for labeling policy
Kitano, Shinichi; Yamamoto, Naotoshi - In: Journal of behavioral and experimental economics 90 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012643125
Cover Image
Addressing the cause-related marketing paradox for luxury brands to increase prosocial behavior and well-being
Kim, Sukhyun; Park, Kiwan; Shrum, L. J. - In: Journal of macromarketing 42 (2022) 4, pp. 624-629
Persistent link: https://www.econbiz.de/10013475289
Cover Image
On the moral value of cause related marketing
Oloko, Shamsey; Balderjahn, Ingo - In: Marketing : ZFP ; journal of research and management 33 (2011) 2, pp. 159-170
Persistent link: https://www.econbiz.de/10009161427
Cover Image
Do the ends justify the means? : how altruistic values moderate consumer responses to corporate social initiatives
Zasuwa, Grzegorz - In: Journal of business research : JBR 69 (2016) 9, pp. 3714-3719
Persistent link: https://www.econbiz.de/10011515243
Cover Image
Private-label grocery buyers' donation intentions and trust in CRM campaigns : an empirical analysis by employing social identity theory
Thomas, Sujo; Patel, Ritesh; Bhatt, Viral - In: Society and business review 18 (2023) 3, pp. 401-421
Persistent link: https://www.econbiz.de/10014334088
Cover Image
Sustainable consumption and the quality of life : a macromarketing challenge to the dominant social paradigm
Kilbourne, William; McDonagh, Pierre; Prothero, Andrea - 2008
Persistent link: https://www.econbiz.de/10003611049
Cover Image
Sustainable consumption and the quality of life : a macromarketing challenge to the dominant social paradigm
Kilbourne, William E.; McDonagh, Pierre; Prothero, Andrea - 2009
Persistent link: https://www.econbiz.de/10003876820