In this article the author considers the role of information in the development of marketing programmes. He highlights how leading financial service organisations have achieved success in this area by focusing on seven vital areas: advertising, the customer, an early warning system, service...

A study of New York corporate banking is described. Twelve major marketing issues are identified and the role of marketing training in providing banks with the managerial proficiency for tackling them is assessed. Training is seen by banks to be of particular value in developing marketing plans...

The results of a survey of new product development practices and procedures in American financial institutions are described. It is revealed that most institutions do not have a formal, fully developed process for developing and managing new products. For those that do, new products committees...

A marketing programme for the financial services industry is presented and, specifically a model developed which could be used to market trust services in the banking industry. A trust referral programme provides financial institutions with the opportunity to direct personal selling efforts at...

In a period of rapid environmental change, banks recognise that their survival hinges on their ability to innovate and be responsive to the needs of their customers. Partially spawned by such recognitions, private banks have grasped computer‐based management information systems and...

The ability of foreign banks to market their services by establishing a physical presence in US markets to a great extent depends upon US legislative enactments, regulatory actions, and judicial interpretations, all of which have been subject to significant change since the late 1980s. Examines...

Provides an American perspective on European management education. Describes how, in Europe, management education, without rigid US accreditation standards, is conceptualized differently and is developing in innovative directions. Uses two examples from UK business schools and comments on the...

Examines reasons for “turmoil” in the US management education market. Increasing numbers of MBA schools are responding by changing their programmes, but the pursuit of academic rigour may have prevented fundamental change. Considers a number of trends affecting the MBA environment that will...

Report of a study tour to examine MBA and executive programmes offered by US business schools. Comments on their international activity, learning methods and the place of the case study. Examines the role of research and touches on the course environments. Concludes that US business schools are...

As our world moves towards more global, highly competitive, yet inter‐related economies, excellence shown by executives and leaders in the management of business and public enterprise becomes critical. States that the key to this excellence is training and development. What are the differences...