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Modeling gender based customer preferences of information search channels
Khatwani, Gaurav; Srivastava, Praveen Ranjan - In: Journal of global information management : an official … 25 (2017) 2, pp. 52-67
Persistent link: https://www.econbiz.de/10011673650
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Identifying organization preferences of internet marketing channels using hybrid fuzzy MCDM theories
Khatwan, Gauravi; Srivastava, Praveen Ranjan - In: Journal of electronic commerce in organizations : the … 13 (2015) 4, pp. 26-54
Persistent link: https://www.econbiz.de/10011446138
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Comparing mobile and Internet adoption factors of loyalty and satisfaction with online shopping consumers
Amoroso, Donald L.; Ogawa, Mikako - In: International journal of e-business research : an … 9 (2013) 2, pp. 24-45
Persistent link: https://www.econbiz.de/10009793135
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Knowledge management, trust and communication in the era of social media
Paliszkiewicz, Joanna (ed.) - 2020
The article entitled "Selected Aspects of Evaluating Knowledge Management Quality in Contemporary Enterprises" broadens the understanding of knowledge management and estimates select aspects of knowledge management quality evaluations in modern enterprises from theoretical and practical...
Persistent link: https://www.econbiz.de/10014230342
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Internet marketing for sustainable development and rural tourism
Andreopoulou, Zacharoula; Tsekouropoulos, Georgios; … - In: International journal of business information systems : … 16 (2014) 4, pp. 446-461
Persistent link: https://www.econbiz.de/10010478663
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A fuzzy asymmetric TOPSIS model for optimizing investment in online advertising campaigns
Arroyo-Cañada, Francisco-Javier; Gil-Lafuente, Jaime - In: Operational research : an international journal 19 (2019) 3, pp. 701-716
Persistent link: https://www.econbiz.de/10012127665
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Evaluation of social media channel preference for student engagement improvement in universities using entropy and TOPSIS method
Meyliana; Hidayanto, Achmad Nizar; Budiardjo, Eko Kuswardono - In: Journal of industrial engineering and management : JIEM 8 (2015) 5, pp. 1676-1697
analyzed with entropy and TOPSIS method. Findings: In social media implementation quality, information quality is more …
Persistent link: https://www.econbiz.de/10011916057
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Principles of internet marketing
Hanson, Ward; Hanson, Ward A. - 2000
Persistent link: https://www.econbiz.de/10000670971
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Internet marketing : strategy, implementation and practice
Chaffey, Dave; Ellis-Chadwick, Fiona; Mayer, Richard; … - 2009 - 4. ed. [,repr.]
Persistent link: https://www.econbiz.de/10003767227
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman - 2011 - 3. ed.
-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers …
Persistent link: https://www.econbiz.de/10009313307